Paid Search & Google Ads Specialist

Takomo Golf; Turku; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Real ownership

Collaborative culture

Growth opportunities

Golf clubs & rounds

Hybrid work model

Healthcare & insurance

Wellness benefits

Team traditions

Job summary

Takomo Golf is seeking a paid search and Google ads specialist to own our Google advertising across markets, with budgets in the six- to seven-figures and a hybrid work model from our Turku office.

You’ll join as the fifth member of the advertising team, report to Head of Ecommerce, and shape strategy from day one, collaborating with social, email, and product teams while using automation and AI to drive scalable growth.

Qualifications

• At least 3 years of hands-on experience in paid search (agency or in-house).
• Strong expertise in Google Ads: Search, Shopping, Performance Max, Demand Gen and Video.
• Solid command of Google tools: GA4, Data Studio, Search Console, Merchant Center.

Responsibilities

• Run paid search and other Google campaigns end to end, from strategy to execution and optimisation.
• Drive full-funnel advertising across multiple markets and audiences.
• Grow across markets, considering each market’s characteristics and maturity.
• Measure impact as part of wider marketing activities, focusing on total sales, CLV, attribution and incrementality.
• Support new customer acquisition, product launches and seasonal campaigns.
• Within 6–12 months, help build a scalable search strategy leveraging automation and AI.

Skills

Paid search

Google Ads

English fluency

Tools

GA4

Data Studio

Search Console

Merchant Center

Job description

Takomo is a fast-growing team of over 50 professionals globally. The heartbeat of our company is right here in Finland, where most of us are based. We are a highly collaborative bunch who believe a great brand is built by a team that genuinely enjoys working together. We want our new team member to be a true part of that local community, daily culture and shared energy.

The role

We're a golf brand expanding into new markets and testing new media and channels. We're looking for a paid search and Google ads specialist to take full ownership of our Google advertising, managing monthly budgets of six- to seven-figures and scaling across international markets.

We're open on the level. We'll hire at either Specialist or Senior Specialist level, depending on your background, and we'll shape the role's scope and responsibilities to match. If you're in the beginning of your paid search career, you'll work closely with the team and grow into broader ownership. If you're a more experienced expert, you'll take full ownership of the channel and shape our search strategy from the start.

This isn't a role where you simply execute someone else’s plan. You'll challenge the status quo and help build a scalable, future-proof approach that uses automation and AI to support growth across markets.

You'll join as the fifth-person in our advertising team and report directly to our Head of Ecommerce. We work in-house and bring in partners when needed, but we don't use a media agency, so you'll have real ownership of both strategy and execution. You'll also work closely with our social, email, ad production, partnerships and tech teams, and get to know product development, logistics and customer service along the way.

You will be based at our Turku office with a hybrid work model.

What you will do

• Run our paid search and other Google campaigns end to end, from strategy to execution and optimisation, with a scope that matches your experience.
• Look beyond technical execution and direct sales: drive advertising across the full funnel, from top to bottom.
• Drive growth across different markets and audiences, taking into account each market’s characteristics and maturity. What works in one market or for one audience won't automatically work in another.
• Run campaigns and measure their impact as part of our wider marketing activities. We don't optimise for single-channel metrics. We focus on total sales, customer lifetime value, attribution modeling and incrementality testing.
• Support new customer acquisition, product launches and seasonal campaigns
• During your first 6-12 months, help build a search strategy that scales across markets and makes smart use of automation and AI.

What we are looking for

Must have

• At least 3 years of hands-on experience in paid search, ideally from a media or digital agency or a comparable in-house role.
• Strong expertise in Google Ads campaign types: Search, Shopping, Performance Max, Demand Gen and Video.
• Solid command of Google’s wider toolset, such as GA4, Data Studio, Search Console and Merchant Center.
• Experience measuring impact beyond last-click, such as attribution modelling, customer lifetime value and incrementality testing.
• A test-and-learn mindset: you're used to trying new features and scaling what works.
• You already use automation and AI tools in your daily work, and you have views on where they help and where they don't.
• Fluency in English.

Nice to have

• Experience with emerging search and ad surfaces, such as ChatGPT and other AI search advertising.
• Experience with other digital advertising channels and media.
• Experience in ad tracking and web analytics, such as tag management or server-side tracking.
• Experience with product feed management and optimisation.

Your experience gives you a head start, but your curiosity and drive to keep developing are what will make you succeed here.

What we offer

We want you to feel supported, energized and valued, both on and off the clock:

• Real ownership: you'll own your work and have a real voice in how our team works. We trust you to take a stand and move things forward with us.
• A culture where everyone's ideas count: your expertise won’t stay within one team. You'll share it across the company, whether the topic is advertising, our website or product development.
• Room to grow: shape your own role and career path, and an annual personal training budget.
• The ultimate golf setup: your very own set of Takomo golf clubs and free golf rounds to help you perfect your game.
• Flexibility: flexible working hours and a hybrid work model, with on-site days at our Turku office.
• Health and safety: comprehensive occupational healthcare and work capacity insurance.
• Wellness: Epassi benefits for your choice of sports and health activities.
• Team traditions: monthly breakfasts, after-work hangouts and our annual company-wide golf trip.

We’ll start interviewing as soon as we find promising candidates, so the earlier you tee off, the better.

We look forward to reading your application!