Retail Marketing Manager — Global Brand, Espoo

Colgate; Helsinki; On-site; EUR 53,000 - 59,000; Full time

Job summary

Colgate-Palmolive is seeking a Retail Marketing Manager in Espoo, Finland. You will drive net sales and market share for core brands, manage the 5Ps, and keep the portfolio aligned to consumer trends.

The role requires 1–3 years in a similar position, strong shopper orientation, and fluency in English and Finnish. You will collaborate cross-functionally, manage budgets, and contribute to Colgate's digital transformation in a fast-paced, international setting.

Qualifications

• 1-3 years of experience in a similar role.
• Shopper and customer oriented.
• Analytical mindset.
• Excellent communicator—internally and with customers.
• Team player with cross-functional collaboration.
• Strong business sense and financial literacy.
• Experience with Nielsen, POS data and Excel is a plus.
• Fluent in English and Finnish.
• University degree in a relevant field is desirable.

Responsibilities

• Drive net sales, profit and market share growth for the category brands.
• Develop, implement and track all aspects of the 5Ps.
• Keep the product portfolio updated with new introductions and optimization based on consumer needs and trends.
• Develop customer and retail environment plans with customer development.
• Create, implement and track brand-relevant trade promotions.
• Manage local A&P budget to maximize ROI.
• Analyze category and product performance as the local expert.
• Lead the digital transformation to engage consumers across the shopper journey.

Skills

Fluent English

Fluent Finnish

Retail marketing

Analytical mindset

Excellent communicator

Team player

Digital savvy

Education

University degree

Tools

Nielsen

POS data

Excel

Job description

Colgate-Palmolive is seeking a Retail Marketing Manager in Espoo, Finland. You will drive net sales and market share for core brands, manage the 5Ps, and keep the portfolio aligned to consumer trends.

The role requires 1–3 years in a similar position, strong shopper orientation, and fluency in English and Finnish. You will collaborate cross-functionally, manage budgets, and contribute to Colgate's digital transformation in a fast-paced, international setting.