Marketing Specialist

Golf GameBook; Espoo; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Occupational healthcare

Leisure-time insurance

Phone benefits & sports perks

Golf perks

Job summary

Golf GameBook, a leading golf tech company in Espoo/Helsinki, seeks a Marketing Specialist to optimise our owned channels—website, app store pages, newsletters and in‑app messaging—helping more golfers discover, download and love the app.

You will join a collaborative marketing team, report to the Head of Marketing, and work in a hybrid setup with preference for the Helsinki region. EF technical experience and strong communication in Finnish and English are essential.

Qualifications

• Bachelor’s or Master’s degree in marketing or a related field.
• 2+ years of digital marketing experience, preferably in mobile app or consumer tech.
• Experience in golf or strong hobby/interest is a plus.
• Hands-on experience with owned channels: websites, newsletters, and in-app messaging.
• Experience managing App Store and Google Play pages, In App Events and Promotions.
• Familiarity with app marketing tools (Webflow, Mixpanel, OneSignal, etc.).
• Strong analytics and ability to turn data into insights.
• Fluent Finnish and English, strong communication and project management skills.

Responsibilities

• Plan, execute and optimise owned marketing channels (website, App Store/Google Play, newsletters, in-app messaging).
• Maintain and improve the company website (Webflow).
• Support user acquisition via ASO, SEO, and AI optimisation for discoverability.
• Drive app and tournament user growth across the customer journey.
• Contribute to copywriting, content creation and campaigns across channels.
• Track and report channel performance and test-driven improvements.
• Collaborate with product, design and other teams to align messaging.

Skills

Digital marketing

Mobile apps

ASO

SEO

Analytics

Cross-functional

Education

Bachelor's or Master's in Marketing

Tools

Webflow

Mixpanel

OneSignal

RevenueCat

Adjust

Figma

Job description

Golf GameBook, a tech company headquartered in Espoo, Finland, is dedicated to enhancing the joy of golf through our world‑class mobile application. With a thriving community of over 2 million registered users and over 70 million rounds of golf recorded to date, Golf GameBook is the leading social scoring app for golf - like a clubhouse in your pocket!

We are now looking for a Marketing Specialist to join our team at Golf GameBook. In this role, you will work with and optimise our owned marketing channels – from our website and app store pages to newsletters and in‑app messaging – helping more golfers discover, download and fall in love with the Golf GameBook app. You will be a key member of our marketing team, reporting directly to the Head of Marketing.

We follow a hybrid-model, primarily working from the office. We would prefer that you already live in the Helsinki metropolitan area or are willing to relocate here.

Main responsibilities

• Plan, execute and optimise our owned marketing and communications channels, including the website, App Store and Google Play product pages, marketing newsletters and in‑app messaging.

• Manage, maintain and continuously improve our website, built on Webflow.

• Support user acquisition through App Store Optimisation (ASO), Search Engine Optimisation (SEO) and AI Optimisation (AIO), ensuring Golf GameBook is easy to discover across app stores, search engines and AI assistants.

• Support Golf GameBook app and Tournament Manager user acquisition, retention and subscriber growth across the customer journey.

• Contribute to copywriting, creative content creation and marketing campaigns across all channels.

• Track, analyse and report on channel performance, using data to test, learn and improve results.

• Collaborate with product, design and other internal teams to ensure messaging is aligned with our brand, products and marketing goals.

• Contribute to other marketing activities and initiatives as our team and markets grow.

What we are looking for

Key requirements:

• Bachelor's or Master's degree in marketing or another relevant field.

• 2+ years of experience in digital marketing, preferably in a mobile app, consumer tech or subscription business.

• Experience in golf either professionally through work or as a hobby.

• Hands‑on experience with owned marketing channels such as websites, email newsletters, and in‑app messaging.

• Experience in managing and optimising App Store and Google Play Pages, In App Events and Promotions.

• Familiarity with tools across the modern app marketing stack. We currently use Figma, Webflow, OneSignal, Mixpanel, Adjust and RevenueCat.

• Experience with marketing analytics and the ability to turn data into actionable insights.

• Strong verbal and written communication skills in Finnish and English.

• Excellent organisational skills and the ability to manage multiple projects in parallel and meet clear deadlines.

• Strong attention to detail and a proactive, hands‑on approach.

• A collaborative mindset and experience working cross‑functionally.

Additional preferred skills:

• Understanding of AI search and how brands appear in AI assistants and answer engines.

• Experience with A/B testing on web, app store pages or email campaigns.

• Basic visual design skills for creating marketing assets.

• Proficiency in additional languages to help expand our global reach.

What we offer you

We offer you a unique opportunity in a technology company inside the sports and golf industry. A company with great products, a great team and an exciting plan for the years ahead. On top of that, we offer great benefits, including comprehensive occupational healthcare and leisure‑time insurance, phone and sports and culture benefits, plus some great golf perks. We’re also moving into a brand‑new office in Ruoholahti, Helsinki, in January 2027!

This role offers a great opportunity to grow your skills across the full app marketing toolkit and have a real impact on our growth. We will begin processing applications immediately and hire the right candidate as soon as we find the perfect fit. We look forward to getting to know you!