Growth Marketing Specialist

Epassi; Helsinki; Hybrid; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Hybrid work model

Office in Ruoholahti

Job summary

Epassi is seeking a results-driven marketer to join our Finland Marketing team in Helsinki. This full-time role offers a hybrid office presence in Ruoholahti, with responsibility for emails, events, and partnerships that grow engagement across Finland.

You will plan and execute targeted campaigns, collaborate with organic social partners, and coordinate with agencies to deliver integrated marketing programs. Finnish and English are required; Swedish is a plus.

Qualifications

• 3+ years of marketing experience with B2C focus preferred.
• Degree in Business (Master's, Bachelor's, or Tradename) preferred.
• Hands-on experience with marketing automation.
• Experience planning and running targeted email campaigns.
• Strong business understanding and heavy writing experience a plus.
• Experience in partner marketing-style creative work is a plus.

Responsibilities

• Plan and run targeted email campaigns for different user segments across Epassi's channels.
• Run organic social together with our partner.
• Drive events that bring Epassi closer to users and partners.
• Build and grow partnerships that support marketing goals.
• Work with advertising and media agencies to deliver campaigns.
• Find creative ways to use partner networks and 45,000 locations across Finland to activate users.

Skills

Marketing

Email campaigns

Partnerships

Events planning

Social media

Automation

Education

Business degree

Tools

Marketing automation platforms

Job description

Do you want to turn email, social, and partnerships into a growth engine that reaches users across Finland?

Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?

If yes, join us to make an impact in a fast-paced and dynamic environment where you'll drive engagement through targeted email campaigns, build events and partnerships, and steer the work of our advertising and media agencies.

Epassi's purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grew, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

Your mission at Epassi

We are on a mission to be Europe's leading digital employee-benefits platform. This is a replacement role in our growing Finland Marketing team of eight people, and you will report to the Finland Marketing Director. The role is full-time, based at our office in Ruoholahti, Helsinki, with a hybrid model where most of the week is spent in the office.

Your responsibilities will be:

• Plan and run targeted email campaigns for our different user segments across Epassi's own channels
• Run organic social together with our partner
• Drive events that bring Epassi closer to our users and partners
• Build and grow partnerships that support our marketing goals
• Work with our advertising and media agencies to deliver campaigns
• Find creative ways to use our merchant partners and 45,000 locations across Finland to activate our users

What you'll be doing (daily):

• Build and segment email audiences and schedule campaigns for different user groups
• Review email and social results and adjust the next send or post
• Plan and align content with our organic social partner
• Coordinate event plans, timelines, and logistics with internal teams and external parties
• Meet with partners to shape joint activities
• Brief and give feedback to our advertising and media agencies
• Work with the Finland Marketing team to keep campaigns aligned across channels

What you should bring:

• 3+ years of relevant experience in marketing, with a B2C focus and background preferred
• A degree in Business (Master's, Bachelor's, or Tradenomi) is preferred
• Hands-on experience with marketing automation
• Experience in planning and running targeted email campaigns
• Strong business understanding and heavy writing experience is a plus
• Experience in partner marketing-style creative work is a plus

Your language profile:

Finnish and English are a requirement. Swedish is a plus.

Your track record:

• You have planned and run email or lifecycle campaigns and organic social for different audience segments
• You have worked with agencies or external partners to deliver marketing resultsYou have driven events or partnerships from idea to execution

Your competency profile:

• Customer focus: You understand what different user segments need and shape your messages around them.
• Collaboration: You work well with agencies, partners, and colleagues to reach shared goals.
• Ownership: You take responsibility for your campaigns from planning to results.
• Creativity: You come up with fresh ideas to activate users, including through our merchant partners.
• Organisation: You manage several channels and projects at once and keep them on track.
• Data-driven thinking: You read the results and use them to improve the next campaign.

We're looking forward to your application!