Brand Manager

Entain NCE; Espoo; On-site; EUR 60,000 - 95,000; Full time

Benefits offered by this job

Annual performance bonus

Health insurance

Paid online mental health support

Wellness and team-building events

Additional paid days off

Job summary

Entain NCE (Entain North and Central Europe) is seeking a Brand Manager to drive ATL marketing, maintain brand tone of voice on the website, and monitor local market trends. You will work with digital, CRM, VIP, social, product and other teams to align campaigns with the brand and regulatory needs.

The role requires experience in brand management or marketing, strong campaign planning skills, and native Finnish with high English proficiency. Swedish knowledge is a plus.

Qualifications

• Experience in brand management or marketing.
• Experience planning and delivering marketing campaigns across multiple channels.
• Experience analyzing campaign performance and translating results into recommendations.
• Native-level fluency in Finnish and professional working proficiency in English.

Responsibilities

• Plan, budget and implement the ATL marketing plan for the brand.
• Ensure the website reflects the brand identity and tone of voice and is regularly updated with accurate content.
• Monitor local market trends, customer behavior and competitor activity and translate findings into recommendations.
• Work with cross-functional teams to align campaigns with brand identity and regulatory requirements.
• Develop campaign concepts, creative ideas and copy in line with brand strategy and channels.
• Manage the brand marketing budget and provide ongoing budget tracking and optimizations.
• Identify, evaluate and manage collaborations with influencers, partners and sponsorship properties.
• Negotiate commercial terms with agencies, influencers, partners and sponsorships.

Skills

Brand management

Marketing

Campaign planning

Multi-channel marketing

Budget management

Negotiation

Contract & partnerships

Fluent Finnish

English proficiency

Job description

We are Entain NCE (Entain North and Central Europe) - a part of Entain - one of the biggest iGaming companies worldwide. Our vision is to be the world leader in betting, gaming and interactive entertainment. We will achieve this through our focus on sustainability and growth, transforming our sector for our players, for ourselves and for the good of entertainment.

Today Entain NCE is a multi-brand iGaming company with 850+ people situated in offices across Riga (headquarters), Tallinn, Vilnius, Amsterdam, Malta, Berlin, Vienna and Helsinki. We are proud to be the leading iGaming operator in the Baltic States and one of the fastest-growing operators in North Central Europe.

It's your game!

Brand Manager reports directly to the Director of Marketing.

Job responsibilities:

• Plan, budget and implement the ATL marketing plan for the brand.
• Ensure the website reflects the brand identity and tone of voice and is regularly updated with accurate and relevant content.
• Monitor local market trends, customer behavior and competitor activity and translate findings into recommendations for the business.
• Work with digital, retention, CRM, VIP, social, product and other relevant teams to ensure campaigns, content and products are aligned with the brand identity, tone of voice and local regulatory requirements.
• Develop campaign concepts, creative ideas and copy in line with the brand strategy, target audience and communication channels.
• Manage the brand marketing budget, including annual planning, ongoing budget tracking and recommending optimizations based on campaign and business performance.
• Identify, evaluate and manage collaborations with influencers, streamers, partners and sponsorship properties.
• Negotiate commercial terms and agreements with agencies, influencers, partners and sponsorship partners where relevant.
• Work with affiliate and other acquisition channels when relevant to the brand's marketing activity, including supporting partnership and commercial discussions.
• Align expenses, contracts, creative assets and project approvals with the direct manager and relevant unit managers.
• Participate in meetings with inspectors, regulators or other relevant authorities when required and support compliance with local requirements.
• Define campaign and project success criteria, track performance and use results to recommend improvements to future activity.
• Experience in brand management or marketing. Experience in the iGaming industry is beneficial but not essential.
• Experience planning and delivering marketing campaigns across multiple channels.
• Experience analyzing campaign performance and translating results into recommendations.
• Experience managing marketing projects, timelines and budgets.
• Native-level fluency in Finnish and professional working proficiency in English, both spoken and written.
• Knowledge of Swedish is considered an advantage.
• Experience working with contracts and commercial agreements and an understanding of relevant local regulatory requirements.
• Experience negotiating with agencies, partners, influencers, sponsorship partners or other external suppliers.
• Understanding of affiliate marketing and how affiliate partnerships support customer acquisition.
• Experience working with influencers, streamers or other content partners.
• Experience developing campaign concepts, marketing copy or creative briefs is considered an advantage.
• Annual company performance bonus
• Additional paid days off (health days, birthday day off, voluntary work days and additional days off based on tenure)
• Health insurance policy
• Paid online consultations with certified mental health professionals
• Wellness and team-building events

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves. We're an equal opportunities employer. We welcome applications from everyone and do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage or civil partnership, or any other protected characteristic. We comply with applicable recruitment regulations and employment laws in the jurisdictions where we operate, supporting ethical and compliant hiring practices.