Growth Marketing Specialist – Mobile Apps & ASO

GameBook Ltd

Espoo

Hybrid

EUR 42,000 - 65,000

Full time

2 days ago

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Benefits offered by this job

Occupational healthcare

Leisure-time insurance

Phone benefits & sports perks

Golf perks

Job summary

Golf GameBook, a leading golf tech company in Espoo/Helsinki, seeks a Marketing Specialist to optimise our owned channels—website, app store pages, newsletters and in‑app messaging—helping more golfers discover, download and love the app.

You will join a collaborative marketing team, report to the Head of Marketing, and work in a hybrid setup with preference for the Helsinki region. EF technical experience and strong communication in Finnish and English are essential.

Qualifications

Bachelor’s or Master’s degree in marketing or a related field.
2+ years of digital marketing experience, preferably in mobile app or consumer tech.
Experience in golf or strong hobby/interest is a plus.
Hands-on experience with owned channels: websites, newsletters, and in-app messaging.
Experience managing App Store and Google Play pages, In App Events and Promotions.
Familiarity with app marketing tools (Webflow, Mixpanel, OneSignal, etc.).
Strong analytics and ability to turn data into insights.
Fluent Finnish and English, strong communication and project management skills.

Responsibilities

Plan, execute and optimise owned marketing channels (website, App Store/Google Play, newsletters, in-app messaging).
Maintain and improve the company website (Webflow).
Support user acquisition via ASO, SEO, and AI optimisation for discoverability.
Drive app and tournament user growth across the customer journey.
Contribute to copywriting, content creation and campaigns across channels.
Track and report channel performance and test-driven improvements.
Collaborate with product, design and other teams to align messaging.