Jobs in Las Palmas, United States

About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role

As Director of SEO & AI Search, you will lead Animalz's SEO and AEO-focused services, helping clients adapt their content strategies for organic visibility in both traditional and emerging search environments. You'll develop SEO and AI search strategies, guide clients through evolving best practices, and ensure our team delivers content that performs strongly and stays ahead of search trends.

This role is ideal for someone who thrives at the intersection of SEO, AEO, AI innovation, and strategic content development. You'll be responsible for managing a substantial book of business ranging from $100K-$140K in monthly revenue (a mix of retainers and project-based additional spend), with a key performance indicator of maintaining 93% customer and revenue retention. You'll manage a team of 3 content marketers and SEO specialists, overseeing all aspects of SEO and AEO content performance. The role offers significant growth opportunities, with the expectation to expand the book of business beyond $250K monthly revenue within 12 months, with bonus incentives included.

What You'll Do

Strategy & Execution

• Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini)
• Conduct full-funnel SEO and AEO strategy planning for new and existing clients, including content and technical audits, keyword opportunity analysis, strategy development, and more
• Test AI search tactics to help clients appear in AI summaries and conversational search outputs
• Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education

About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role

As Director of SEO & AI Search, you will lead Animalz's SEO and AEO-focused services, helping clients adapt their content strategies for organic visibility in both traditional and emerging search environments. You'll develop SEO and AI search strategies, guide clients through evolving best practices, and ensure our team delivers content that performs strongly and stays ahead of search trends.

This role is ideal for someone who thrives at the intersection of SEO, AEO, AI innovation, and strategic content development. You'll be responsible for managing a substantial book of business ranging from $100K-$140K in monthly revenue (a mix of retainers and project-based additional spend), with a key performance indicator of maintaining 93% customer and revenue retention. You'll manage a team of 3 content marketers and SEO specialists, overseeing all aspects of SEO and AEO content performance. The role offers significant growth opportunities, with the expectation to expand the book of business beyond $250K monthly revenue within 12 months, with bonus incentives included.

What You'll Do

Strategy & Execution

• Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini)
• Conduct full-funnel SEO and AEO strategy planning for new and existing clients, including content and technical audits, keyword opportunity analysis, strategy development, and more
• Test AI search tactics to help clients appear in AI summaries and conversational search outputs
• Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education

Customer Management

• Serve as a strategic partner to customers, collaborating on growth goals, content pivots, and performance optimization
• Join regular client calls alongside content marketers to present strategy, report on performance, and surface new opportunities
• Guide teams through monthly reporting and ongoing performance tracking using tools like GA4, GSC, Ahrefs, Semrush, Scrunch, and Screaming Frog
• Ensure strategy delivery aligns with client expectations, business goals, and Animalz's standards of quality

Team Leadership

• Manage a distributed team of 3+ content marketers and SEO specialists
• Hold regular 1:1s to coach team members, share feedback, and support their career growth and professional development
• Foster a collaborative environment that encourages innovation, skill-building, and experimentation in SEO and AI workflows

Operational Improvement

• Contribute to internal process improvements for how we deliver SEO and AI-focused work
• Develop reusable frameworks and templates that improve the consistency and efficiency of strategy development and reporting
• Provide input on team capacity planning, project prioritization, and delivery pacing
• Contribute to the development of AI workflows for SEO content production.

Agency Marketing & Thought Leadership

• Write original, thought-leading content for the Animalz blog on SEO, AI search, and content strategy
• Act as a public-facing voice of Animalz SEO by publishing regularly on LinkedIn and participating in industry discussions
• Offer strategic feedback and insights on internal agency marketing initiatives, particularly where they intersect with search visibility

Core Competencies

SEO & AI Search Expertise

• Deep understanding of traditional SEO and its evolving relationship with AI-driven discovery engines
• Familiarity with content SEO, technical SEO, on-page optimization, SERP features, and emerging search trends
• Ability to develop creative strategies for new discovery paradigms (e.g., AI Overviews, search agents)

Strategic Thinking

• Talent for aligning SEO content strategy with broader business goals and marketing initiatives
• Skill in identifying new opportunities to expand organic reach through both established and experimental tactics

Leadership & Team Management

• Experience leading high-performing, distributed content and SEO teams
• Commitment to coaching and developing talent, fostering a culture of feedback and continuous improvement

Communication & Collaboration

• Clear, confident communicator able to interface with clients, peers, and leadership teams
• Comfortable presenting complex strategies and performance data to stakeholders at varying levels of technical understanding

Tool Proficiency

• Strong command of tools like Google Analytics 4 (GA4), Google Search Console, Ahrefs, Semrush, Screaming Frog, and other SEO platforms
• Familiarity with AI tools relevant to search optimization and research workflows (e.g., Perplexity, ChatGPT)
• Familiar with AI workflows for high-quality content production.

What We're Looking For

• 6+ years in SEO or content strategy roles, preferably within B2B SaaS and marketing agencies
• 3+ years managing SEO strategy across multiple clients or internal brands
• Deep knowledge of SEO fundamentals, technical audits, and content optimization
• Demonstrated success adapting strategy for AI search environments
• Experience managing full-time team members and freelance contributors
• Track record of delivering clear, measurable results via organic channels
• Excellent writing, communication, and stakeholder management skills
• Comfortable navigating ambiguity and pioneering new strategic approaches

Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.

• Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers.
• Two Steps Ahead: Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers.
• Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.
• Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain:
  Our best work blends creativity, analysis, and smart use of technology-including AI-to drive meaningful outcomes without sacrificing humanity or voice.
• In the Arena:
  We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory.

Your First 90 Days

Days 1-30: Learn & Observe

• Complete comprehensive onboarding to understand Animalz processes, tools, and culture
• Shadow customer meetings across SEO accounts to understand current approach
• Meet with the team to understand customer acquisition process
• Begin building relationships with your team members and key stakeholders
• Review current customer onboarding processes and identify opportunities for "WOW factor" enhancements

Days 31-60: Take Ownership

• Take ownership of 1-2 SEO customer relationships
• Conduct audit of current content initiatives and delivery processes
• Identify opportunities for improving quality
• Develop initial plans for team development and process improvements
• Begin assessing the current book of business and develop strategies for growth

Days 61-90: Drive Impact

• Own all SEO customer relationships and lead strategic presentations
• Implement refined processes for managing content production
• Begin implementing your vision for the SEO content team
• Demonstrate measurable improvements in customer satisfaction and team efficiency
• Establish key metrics tracking for customer retention and account growth

Working Arrangements

• Location: Fully remote, Americas or EMEA
• Timezone Requirements: 4+ hours of overlap with US time zones

Compensation & Benefits

• Salary Range: $100,000 - $140,000 USD annually plus possible incentive-based compensation
• This role offers competitive compensation with placement within the range based on experience, skills, and demonstrated impact in previous content leadership roles.
• Health & vision insurance (or wellness stipend for non-US team members)
• 401(k) retirement plan (US only)
• Unlimited PTO policy
• Flexible working schedule
• Team lunch stipend

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

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