VP Sales & Revenue Hotels & Resorts

Sunset Hospitality Group; Barcelona; On-site; EUR 180,000 - 250,000; Full time

Job summary

Sunset Hospitality Group in Barcelona seeks an experienced VP Sales & Revenue – Hotels & Resorts to lead the commercial strategy across its growing hotel portfolio. Reporting to the CEO – Hotels & Resorts, this executive role will drive revenue growth, maximize commercial performance, and build a scalable Sales & Revenue organization to support expansion from 10 to 30 properties.

The successful candidate will bring 10–12+ years in luxury hotel Sales, Revenue Management, or Commercial leadership,

Qualifications

• 10-12+ years in hotel Sales, Revenue Management, or Commercial roles.
• Proven multi-property or regional commercial leadership.
• Fluent in English; additional European languages are an advantage.
• Willingness to travel extensively across Europe and international markets.

Responsibilities

• Develop the global Sales & Revenue strategy across the Hotels & Resorts portfolio.
• Build and lead a high-performing, scalable commercial organization.
• Set commercial objectives, KPIs, and performance standards across all properties.
• Partner with General Managers, Marketing, Finance, Development, and Operations to maximize business performance.
• Represent the company at international trade shows, sales missions, and industry events.
• Drive revenue across channels (MICE, Corporate & Global Key Accounts, OTA, etc.).
• Lead Revenue Management strategy: pricing, forecasting, inventory, segmentation.
• Own Sales & Revenue budgeting and forecasting, and Annual Commercial Plans.

Skills

Leadership

Revenue management

Global sales

MICE

Key accounts

Negotiation

Stakeholder management

Analytical skills

Travel willingness

Education

Bachelor's degree in Business

Bachelor's degree in Hospitality Management

MBA

Job description

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 111 venues in 26 countries with a commitment to delivering authentic and diverse hospitality experiences that bring people together all around the world.

About the Role

Sunset Hospitality Group is seeking an experienced VP Sales & Revenue – Hotels & Resorts to lead the commercial strategy across our growing hotel portfolio. Reporting directly to the CEO – Hotels & Resorts, this executive role will be responsible for driving revenue growth, maximizing commercial performance, and building a scalable Sales & Revenue organization to support the expansion of our portfolio from 10 to 30 properties.

Key Responsibilities

• Develop and execute the global Sales & Revenue strategy across the Hotels & Resorts portfolio.
• Build and lead a high-performing, scalable commercial organization.
• Set commercial objectives, KPIs, and performance standards across all properties.
• Partner closely with General Managers, Marketing, Finance, Development, and Operations to maximize business performance.
• Represent the company at international trade shows, sales missions, and industry events.

Lead the commercial strategy across all revenue-generating channels, including:

• MICE
• Corporate & Global Key Accounts
• Representation Offices
• Luxury Consortia
• Wholesalers & Bedbanks
• OTA Partnerships

Drive strategic partnerships, negotiate commercial agreements, and optimize channel performance while protecting rate integrity and profitability.

Revenue Management

• Lead the group-wide Revenue Management strategy.
• Oversee pricing, forecasting, inventory management, and segmentation.
• Implement best practices and scalable commercial systems across the portfolio.
• Monitor RevPAR, ADR, occupancy, and total revenue performance while ensuring consistent commercial standards.

Budgeting & Performance

• Own the Sales & Revenue budgeting and forecasting process.
• Develop Annual Commercial Plans together with hotel leadership.
• Analyze commercial performance, identify opportunities, and provide strategic recommendations to executive leadership.

Requirements

• Bachelor's degree in Business, Hospitality Management, or a related field (MBA is a plus).
• 10-12+ years of progressive leadership experience in hotel Sales, Revenue Management, or Commercial roles, ideally within luxury hospitality.
• Proven experience managing multi-property or regional commercial operations.
• Strong expertise across Revenue Management, Global Sales, MICE, Leisure, Key Accounts, Distribution, Consortia, Wholesalers, Bedbanks, and OTA channels.
• Demonstrated success building and leading high-performing commercial teams in a fast-growing environment.
• Excellent commercial acumen, leadership, negotiation, stakeholder management, and analytical skills.
• Fluent in English; additional European languages (Spanish, French, or Italian) are an advantage.
• Willingness to travel extensively across Europe and international markets.