Travel Retail Commercial & Activation Manager Europe, Based In Spain

Ghirardelli Chocolate Company; Barcelona; On-site; EUR 65,000 - 90,000; Full time

Job summary

Lindt & Sprüngli Portrait in Barcelona is recruiting a Travel Retail Commercial & Activation Manager - Europe for Spain, Italy, Portugal and the UK. The role leads in-store activations and permanent/promotional POS execution, aligning with Sales and Marketing to grow share in Travel Retail across Europe.

English and Spanish are required; German is a plus. The role reports to the Europe Sales team and collaborates with Trade Marketing, Brand Marketing, and store managers to optimize visibility

Qualifications

• Experience in field sales or trade marketing within consumer goods.
• English and Spanish are required; German is a plus.
• Previous experience in Travel Retail or similar channels is preferred.

Responsibilities

• Lead Travel Retail growth for Europe in Spain, Italy, Portugal and the UK.
• Coordinate in-store activations, POS executions and Brand Ambassadors.
• Collaborate with Trade Marketing, Brand Marketing and Sales teams.
• Adapt guidelines to local shop formats and manage budgets.
• Brief agencies, manage contractors, and track promo materials.
• Monitor shelf layouts, availability, and performance by KPI.
• Build relationships with local shop managers and partners.

Skills

Sales experience

Trade marketing

Field sales

Stakeholder management

English (required)

Spanish (required)

German (nice to have)

Job description

Lindt & Sprüngli Portrait

Have you heard about our Global Travel Retail division ?

Through a vast network of 200+ European Airports , we enchant the passenger's journey with Chocolate.

Our team is now recruiting a Travel Retail Commercial & Activation Manager - Europe for Spain, Italy Portugal and UK as part of Travel Retail Europe team , based in our Barcelona office and starting date would be as soon as possible.

The mission within our dynamic business unit will be to grow our market share in this fantastic channel. Interested?

If you have a growth mindset, are business-driven, and bring a positive and resilient spirit, we'd love to hear from you! We are looking for someone have previous experience in field / sales /trade marketing please reach out! English and Spanish are required; German is a plus but not mandatory

Drive Lindt Global Travel Retail growth as part of Sales and Marketing teams by increasing and supporting sales in implementing the permanent and promotional POS execution for the dedicated perimeter of responsibility. The role involves the implementation of all the in-store related activities (activations, pos executions, brand ambassadors) with the aim to build a close relationship with local shop managers.

Key responsibilities:

• Full responsibility in organizing and executing promotional activities
  Full coordination and responsibility of brand activations in collaboration with Trade Marketing, Brand Marketing and Sales Teams (incl. all administrative tasks, planning and reviews)
  Adaption of existing guidelines and brand identities to customized space
  Stakeholder management (internal and external) incl. briefing and coordination of agencies
  Coordination of data and print material
  Forcasting of all promotional materials (e.g. MC uniforms, aprons, tasting material)
  Tracking of promotional executions
• Drive permanent visibility projects and its implementation
  Looking for new space and in store opportunities to increase Lindt visibility
  Stakeholder management incl. briefing and coordination of contractors, customers and agencies
  Proofing of technical drawings
  Coordination and briefing of all visual material needed ensuring communication hierarchy
  Tracking and monitoring of implementation
  Updating of best practice and active sharing with the organization
• Being a link between the shop managers, customers and Lindt and implementing all activities planned by Lindt.
  Optimizing shelf layouts with regard to shelf impact, sales performance and assortment in accordance with financial conditions
  Assortment and visual merchandising check, stock control and order recommendation to shop managers during visits
  Assisting in developing a marketing and communication plan that supports the customers' revenue targets.
  Using its best efforts to expand the ranges of the Products in accordance with financial conditions agreed with Lindt.
  Designing and sharing planograms to shop managers and brand ambassadors, making sure that the VM company guidelines are respected and implemented in the stores
• Timely communication with staffing agency for scouting, recruiting and management of staffing
  Staff onboarding and training
  On going contact with Brand Ambassadors, weekly follow up on merchandising, stocks, sampling
  Assuring the good relation between our BAs and the store staff
  Definition of Incentive Staff plan for permanent brand ambassador and for activations. Implementation and Tracking of performance
• Regular alignment with the local Avolta shop floor team to ensure proper visibility and merchandising in line with brand guidelines
  Monitor pricing, promotions, and competitor activities to recommend corrective actions and commercial opportunities
  Review and coordinate stock management with Avolta stock manager for all POS
  Responsible for achieving budgeted sales targets by proactively driving and motivating the team
  Identify growth opportunities through assortment optimization, distribution expansion, and visibility improvements
  Tracking and Monthly monitoring of costs and invoices, Follow-up on spent versus budget
  Monthly monitoring of market developments including competitors, new products, pricing, new campaigns, activations
  Monthly Sell-out analysis by POS and at SKU level to analyze performance and take corrective actions to optimize merchandising and drive results
  Regular updates on competitors and their performance
• Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution

ADDITIONAL INFORMATION

You will be a Key contributor within the Europe Sales team, supporting the strategic partners