Customer Marketing Specialist

Ghirardelli Chocolate Company; Barcelona; On-site; EUR 38,000 - 48,000; Full time

Job summary

Lindt Iberia seeks a Customer Marketing Specialist to translate the brand strategy into impactful Trade Marketing plans for Modern Trade and On-Trade channels. You will drive product visibility, shopper engagement, and activation across key accounts.

Responsibilities include creating POS materials, supporting launches, and coordinating in-store campaigns with Sales and Field teams. Travel may be required; strong Excel and SAP knowledge is preferred.

Qualifications

• FMCG experience is a must.
• At least 3 years in Trade Marketing or Sales roles.
• Knowledge of marketing, trade and sales principles.
• Proficient in MS Office; advanced Excel is required.
• English level at least B2+.
• Willingness to travel as needed.

Responsibilities

• Develop POS materials and activation plans to drive product visibility.
• Lead trade marketing execution for launches and campaigns in major accounts.
• Analyze display margins and optimize POS costs.
• Monitor categories and competitor activity; track promotional efforts.
• Coordinate in-store tastings with customers and agencies.
• Support Sales & Field teams on various projects and campaigns.
• Ensure campaigns are correctly implemented at POS with Field team and Area Managers.
• Coordinate internal projects across Sales/ Marketing/ Purchasing/ Demand & Logistics.

Skills

Trade Marketing

Sales

Project management

Cross-functional

Attention to detail

Tools

MS Excel

SAP

Job description

Lindt & Sprüngli Portrait

At Lindt Iberia, we are looking for a Customer Marketing Specialist reporting to the Customer Marketing Manager. The purpose of the role is to translate the brand marketing strategy into impactful Trade Marketing plans, driving brand visibility and shopper engagement across Modern Trade and On-Trade channels.

As a part of your main accountabilities will be:

• Point Of Sales Materials & Activation Plans:
• Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
• Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
• Analysis of display margin and optimization of POS costs.
• Analyze our categories and competitor's and track promotional activities.
• Coordinate in-store tastings activities with customers and agencies in major customers.

• Sales Force Support
• Support Sales & Field team in different projects to meet customer requirements.
• Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
• Give strong support in specific customers projects to our sales force and field team.

• Other Accountabilities:
• Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
• Support in the preparation of Categories Strategic Plans.
• Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).

• Experience & tools:
• Experience in FMCG company is a must.
• At least 3 years experienced in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

• Skills:
• Project management & cross-functional collaboration skills.
• Very well organized.
• Orientation to details.
• Results-driven.
• Excellent communication and relationship skills.