Strategic Social & E-commerce Performance Analyst

Placements24; O Mente; Presencial; EUR 24.000 - 48.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Pension fund

Training opportunities

On-site in Queenstown

Descripción de la vacante

Placements24 is seeking a highly analytical Social Media & E-commerce Performance Analyst to dissect data from social media and e-commerce platforms, deriving actionable insights to optimize marketing spend, customer acquisition and retention. The role focuses on measuring campaign effectiveness, dashboarding KPIs, and driving data-driven decisions across marketing and e-commerce teams.

The ideal candidate has 4+ years in digital marketing analytics, proficiency with web analytics tools, and

Formación

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in digital marketing analytics, social media analysis, or e-commerce analytics.
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and social media analytics platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Experience with data manipulation and analysis using tools like Excel, SQL, or similar.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with A/B testing methodologies and tools.
• Experience in the e-commerce industry is essential.

Responsabilidades

• Analyze social media performance data to identify trends, measure campaign effectiveness, and optimize strategies for engagement and conversion.
• Track and analyze key e-commerce metrics, including website traffic, conversion rates, average order value, and customer lifetime value.
• Monitor and report on social media ROI, paid advertising performance, and overall marketing effectiveness.
• Develop and maintain dashboards and reports to visualize KPIs for social media and e-commerce activities.
• Conduct A/B testing and other experiments on social media content, ad creatives, and landing pages to improve performance.
• Utilize social listening tools to gather insights into brand perception, customer sentiment, and competitive landscape.
• Collaborate with the marketing and e-commerce teams to provide data-driven recommendations for strategy adjustments and new initiatives.
• Identify opportunities for audience segmentation and targeted marketing efforts on social media.
• Stay abreast of the latest analytics tools, methodologies, and industry best practices in digital marketing and e-commerce.
• Present findings and recommendations to stakeholders in a clear and persuasive manner.

Conocimientos

Data analysis

Google Analytics

SQL

Excel

Statistics

Data visualization

A/B testing

Social media analytics

E-commerce analytics

Communication

Educación

Bachelor's degree in Marketing/Statistics/Economics/Math

Herramientas

Adobe Analytics

SQL tooling (MySQL/SQL Server)

Excel (Advanced)

Descripción del empleo

Placements24 is seeking a highly analytical Social Media & E-commerce Performance Analyst to dissect data from social media and e-commerce platforms, deriving actionable insights to optimize marketing spend, customer acquisition and retention. The role focuses on measuring campaign effectiveness, dashboarding KPIs, and driving data-driven decisions across marketing and e-commerce teams.

The ideal candidate has 4+ years in digital marketing analytics, proficiency with web analytics tools, and