Paid & Social Media Specialist

Tobeit; Las Valeras; Remote; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Professional development

Flexible schedule

Job summary

Tobeit is seeking a Remote E-commerce Marketing Specialist & Social Media Manager to lead digital marketing initiatives from a fully remote team. You will drive online sales, optimize the customer journey, and manage social channels to build brand equity and loyalty.

The role requires a data-driven marketer with strong content creation skills and experience across Shopify, Google Analytics, and paid social advertising. Remote work is fully supported.

Qualifications

• Proven experience in e-commerce marketing and social media management.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive traffic and revenue.
• Manage and grow social media presence across platforms.
• Create engaging content for social and e-commerce channels.
• Plan and execute paid social campaigns with ROI focus.
• Monitor trends and apply best practices to campaigns.
• Analyze metrics and provide actionable insights.
• Collaborate with design/product teams to ensure brand consistency.

Skills

Social media management

E-commerce marketing

Content creation

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications

Tools

Shopify

Google Analytics

SEMrush

Email marketing

Job description

Remote E-commerce Marketing Specialist & Social Media Manager

Our client is seeking a motivated and experienced Remote E-commerce Marketing Specialist & Social Media Manager to join their fully remote team. This role is pivotal in driving online sales and enhancing brand presence through strategic e-commerce marketing initiatives and engaging social media management. If you are a creative thinker, a data-driven marketer, and thrive in a remote-first environment,

You will be responsible for developing and executing comprehensive digital marketing campaigns, managing social media channels, and optimizing the online customer journey to maximize conversions and customer loyalty. This is an exciting opportunity to make a significant impact from anywhere, contributing to the growth of a forward-thinking company.

About the Role

Our client is seeking a motivated and experienced Remote E-commerce Marketing Specialist & Social Media Manager to join their fully remote team. This role is pivotal in driving online sales and enhancing brand presence through strategic e-commerce marketing initiatives and engaging social media management. If you are a creative thinker, a data-driven marketer, and thrive in a remote-first environment,

You will be responsible for developing and executing comprehensive digital marketing campaigns, managing social media channels, and optimizing the online customer journey to maximize conversions and customer loyalty. This is an exciting opportunity to make a significant impact from anywhere, contributing to the growth of a forward-thinking company.

Key Responsibilities

• Develop and implement effective e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and grow the company's social media presence across various platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
• Create compelling, high-quality content (visuals, copy, videos) tailored for social media and e-commerce channels.
• Plan and execute paid social media advertising campaigns, optimizing for performance and ROI.
• Monitor social media trends, tools, and applications, and apply this knowledge to campaigns.
• Analyze e-commerce and social media metrics, providing regular reports with actionable insights.
• Engage with our online community, respond to comments and messages, and foster brand advocacy.
• Collaborate with cross-functional teams (e.g., design, product) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing and social media best practices and technologies.
• Manage email marketing campaigns and CRM integrations.

Requirements

• Proven work experience of at least 4 years as an E-commerce Marketing Specialist or Social Media Manager, or similar role.
• Demonstrable experience in managing successful social media campaigns and content creation.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, SEMrush).
• Strong understanding of SEO, SEM, email marketing, and content marketing principles.
• Excellent copywriting and visual content creation skills.
• Experience with paid social media advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills, suitable for a remote team.
• Self-motivated, organized, and able to manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary based on experience and qualifications.
• Fully remote work opportunity, allowing flexibility in location.
• Be part of an innovative and growing company culture.
• Opportunities for professional development and continuous learning.
• Contribute directly to the success and growth of the business.
• Collaborative and supportive remote team environment.