Remote Social Media Analytics & Insights Specialist

Publicis Groupe; Madrid; On-site; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Holidays package

Well‑being programs

Job summary

Publicis Groupe in Madrid seeks a Social Media Analyst to collect, integrate, and interpret social data, delivering actionable insights and clear dashboards for clients. You will translate metrics into strategic recommendations and support data‑driven decisions across campaigns.

The role requires a detail‑oriented professional with strong analytics, storytelling through data, and proficiency in Excel/Sheets, Sprinklr, and other listening tools.

Qualifications

• At least 1 year of hands‑on experience using social media listening tools.
• Strong understanding of social media platforms, algorithms, audiences, and storytelling principles.
• Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, and large‑volume data management).
• Comfortable working with and interpreting large datasets.
• Exceptional attention to detail and the ability to synthesize complex information into clear, actionable insights.
• Curious and proactive mindset, always looking for new ways to improve reporting and analysis processes.
• Interest in and enthusiasm for Artificial Intelligence (AI), with a willingness to explore new AI‑driven tools and applications that can enhance analytics, reporting, and social media performance.

Responsibilities

• Collect and integrate data from multiple social media platforms and sources.
• Interpret organic and paid social media metrics across platforms such as Facebook, Instagram, X (Twitter), YouTube, TikTok, Stories, and Reels.
• Translate metrics into insights, learnings, and actionable recommendations aligned with the defined social media strategy.
• Prepare recurring reports (daily, weekly, monthly) as well as campaign-specific reports (weekly and final).
• Create and maintain analytics and social listening dashboards, as well as schedule and publish content through Sprinklr.
• Identify insights using social listening tools by managing alerts, building queries, cleaning and categorizing mentions, and extracting meaningful conclusions.
• Collaborate closely with the social media and strategy teams to support data-driven recommendations.

Skills

Social media analytics

Data storytelling

Excel & Google Sheets

Large data handling

Attention to detail

AI interest

Presentation skills

Tools

Sprinklr

Brandwatch

Digimind

Pulsar

Netbase

Social Studio

Microsoft Excel

Google Sheets

PowerPoint

Job description

Publicis Groupe in Madrid seeks a Social Media Analyst to collect, integrate, and interpret social data, delivering actionable insights and clear dashboards for clients. You will translate metrics into strategic recommendations and support data‑driven decisions across campaigns.

The role requires a detail‑oriented professional with strong analytics, storytelling through data, and proficiency in Excel/Sheets, Sprinklr, and other listening tools.