Senior Data Analyst, Performance Marketing (SEM)

Cognizant Netcentric; Barcelona; Hybrid; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Prime Plus membership

Relocation support

Hybrid home-office model

Continuous learning via Coursera

Job summary

eDreams ODIGEO is seeking a Senior Data Analyst to join our Performance Marketing team in Barcelona. You will optimize SEM, Paid Social, Display and Video strategies across multiple products and markets.

You will analyze large datasets, develop automated bidding logic, build dashboards, and collaborate with Data Science, Data Engineering and Product teams to improve campaign performance.

Qualifications

• Bachelor's or Master's in a quantitative field (e.g., Mathematics, Statistics, Physics, Engineering).
• 4 years of experience with SQL, Python/R and BI tools (e.g., Looker Studio, Tableau, Power BI, MicroStrategy).
• Industry experience in quantitative analysis, data science or similar roles.
• Experience handling large datasets and integrating data from multiple sources.
• Strong understanding of how data insights drive performance marketing outcomes.
• Analytical mindset with ability to translate data into actionable insights.
• Curiosity and problem-solving mindset with continual methodological innovation.
• Excellent written and verbal communication to diverse stakeholders.
• Self-starter and highly organized with ability to manage competing priorities.
• Preferable knowledge of performance marketing; travel industry experience a plus.
• Advanced analytical experience (5+ years) in data-intensive decision-making.
• Experience with marketing analytics tools such as Google Analytics or Adobe Analytics.

Responsibilities

• Analyze large complex datasets to uncover SEM performance opportunities and bid strategy insights.
• Design and improve automated bidding logic using statistical models and auction dynamics.
• Identify optimization levers by evaluating efficiency, risk and timing in campaigns.
• Develop and maintain dashboards and monitoring tools for campaign performance and algorithmic behavior.
• Collaborate with Data Science to integrate predictive models and forecasting tools into SEM systems.
• Coordinate with Data Engineering and Product teams to embed SEM logic into production environments.
• Test and iterate on SEM data pipelines, model inputs and optimization logic.
• Design AB tests and incrementality studies to evaluate bidding strategies.
• Communicate findings clearly to technical and non-technical stakeholders to drive rapid iteration.

Skills

SQL

Python

R

BI tools

Education

Bachelor's or Master's in a quantitative field

Tools

Looker Studio

Tableau

Power BI

MicroStrategy

Job description

eDreams ODIGEO is seeking a Senior Data Analyst to join our Performance Marketing team in Barcelona. You will optimize SEM, Paid Social, Display and Video strategies across multiple products and markets.

You will analyze large datasets, develop automated bidding logic, build dashboards, and collaborate with Data Science, Data Engineering and Product teams to improve campaign performance.