Senior Online Marketing Analytics Lead - AI & Growth

Edreams; Madrid; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Prime Plus membership

Relocation support

Premium equipment

Job summary

eDreams ODIGEO seeks an Online Marketing Analytics Manager to lead a team of analysts, shape advanced analytics and AI initiatives, and transform data into strategic growth across global markets.

You will drive analytics strategy for online campaigns, champion AI adoption, and mentor analysts while delivering high-impact insights to leadership. A robust background in digital marketing analytics and strong SQL, Python/R skills are essential. A hybrid work model is offered.

Qualifications

• Degree in a quantitative or technical field.
• Proven ability to translate data into actionable insights.
• Experience in digital marketing analytics is preferred.
• Strong SQL proficiency and data manipulation skills.
• Experience with Python or R for analysis and modeling.

Responsibilities

• Define analytics and reporting strategy for online marketing campaigns.
• Lead AI and automation initiatives within marketing analytics.
• Design and analyze experiments; drive a test-and-learn culture.
• Manage and mentor a team of analysts.
• Translate business questions into analyses and model data from diverse sources.
• Report campaign performance to senior management with clear insights.

Skills

SQL

Python

R

Data storytelling

Statistical analysis

A/B testing

Looker Studio/Data Studio

Tableau

PowerBI

Excellent communication

Agile methodologies

Education

Degree in a quantitative or technical field

Tools

Looker Studio/DataStudio

Tableau

PowerBI

Job description

eDreams ODIGEO seeks an Online Marketing Analytics Manager to lead a team of analysts, shape advanced analytics and AI initiatives, and transform data into strategic growth across global markets.

You will drive analytics strategy for online campaigns, champion AI adoption, and mentor analysts while delivering high-impact insights to leadership. A robust background in digital marketing analytics and strong SQL, Python/R skills are essential. A hybrid work model is offered.