Sr. Key Account Manager

General Mills; Madrid; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid work

Private health insurance

Pension plan

Meal vouchers

Generous time off

Team volunteering initiatives

Growth discounts

Job summary

General Mills in Madrid is seeking a Senior Key Account Manager to lead strategic partnerships with key grocery customers in Iberia, translating commercial priorities into joint business plans and ensuring profitable, scalable execution.

You will own P&L for key accounts, drive demand planning, negotiate annual agreements, and collaborate cross-functionally to deliver sustained topline growth and margin expansion.

Qualifications

• 8-10+ years of experience in FMCG Sales with a strong KAM focus.
• Proven track record in managing large retail customers and delivering profitable growth.
• Experience leading commercial negotiations and building Joint Business Plans.
• Strong financial acumen with hands-on P&L management and trade investments.
• Advanced analytics to translate data into actionable business insights.
• Experience in demand planning and cross-functional collaboration (Sales, Category, Supply).
• Excellent stakeholder management and communication skills, internal and external.

Responsibilities

• Lead and develop strategic partnerships with key customers, serving as the main contact and driving sustainable growth.
• Build and execute Joint Business Plans tailored to each customer, aligned with company priorities.
• Lead annual negotiations delivering optimal growth, profitability, and execution.
• Define and implement customer-specific promotional and commercial strategies.
• Drive distribution, visibility, and execution excellence within each customer.
• Own and deliver customer P&L performance and optimize trade investments.
• Ensure accurate forecasting and demand planning at the customer level.
• Coordinate with Category, SRM, Finance, and Supply teams to deliver best-in-class solutions.
• Identify and unlock new business opportunities within each key account.

Skills

Key Account Management

FMCG Sales

P&L Management

Negotiation

Category Management

Demand Planning

Cross-functional Collaboration

Financial Acumen

Analytics

Stakeholder Management

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Are you a commercially sharp professional with a strong P&L mindset and a passion for driving growth within key customers in the Grocery channel in Iberia? Do you combine strategic thinking with disciplined execution and thrive in complex, fast-moving environments where focus, prioritization and negotiation excellence make the difference?

We are looking for a Senior Key Account Manager to manage and develop some of our most strategic Grocery customers in Iberia. Reporting to the Head of Groceries, this role will own the end-to-end customer relationship, translating commercial priorities into customer‑specific plans and ensuring disciplined, profitable and scalable execution.

You will play a critical role in delivering sustainable topline growth, margin expansion, and strong customer partnerships, acting as a key contributor to the Iberia Commercial Strategy 2030 through best‑in‑class customer management and execution.

This is a high‑impact role with full customer accountability, strong cross‑functional exposure, and a direct influence on the performance of our Grocery business in Iberia.

What your role is:

• Lead and develop strategic partnerships with key customers, acting as the main point of contact and driving sustainable customer growth.
• Build and execute Joint Business Plans tailored to each customer, aligned with company priorities.
• Lead annual negotiations, delivering optimal agreements in terms of growth, profitability, and execution.
• Define and implement customer‑specific promotional and commercial strategies to drive performance.
• Drive distribution, visibility, and execution excellence within each customer.
• Own and deliver customer P&L performance, optimizing trade investment to maximize return and long‑term value.
• Ensure accurate forecasting and demand planning at customer level.
• Anticipate customer needs and market changes, adapting plans accordingly.
• Coordinate internally with Category, SRM, Finance, and Supply teams to deliver best‑in‑class solutions.
• Identify and unlock new business opportunities within each key account.
• Ensure alignment and execution of international agreements in conjunction with the international Key Account.
• undefined

What you'll bring to the table:

• You are a high‑impact commercial leader who combines strategic vision with execution discipline.8-10+ years of experience in FMCG Sales, with a strong focus on Key Account Management.
• Category management experience is highly valued
• Proven track record managing large retail customers and delivering sustainable, profitable growth.
• Solid experience in leading commercial negotiations and building Joint Business Plans.
• Strong financial acumen, with hands‑on experience managing P&L and optimizing trade investments.
• Advanced analytical skills, with the ability to translate data into clear business actions.
• Experience in demand planning and working cross‑functionally (Sales, Category, Supply).
• Excellent stakeholder management and communication skills, both internally and externally.
• Strategic mindset with the ability to anticipate customer and market needs.High level of ownership, autonomy, and results orientation.

What we offer:

• Flexible hybrid work, early Fridays & summer hours
• Private health insurance + wellbeing support from day one
• Pension plan with enhanced contributions
• Meal vouchers & flexible benefits
• Generous time off to recharge
• Team Volunteering Initiatives
• Growth, discounts & a people‑first culture

SALARY RANGE

The salary range for this position is:

€50,700 - €69,800 Annual

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.