Sr. Key Account Manager

General Mills; Comunidad de Madrid; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

Meal vouchers

Flexible benefits

Early Fridays & summer hours

Team volunteering initiatives

Generous time off

Job summary

General Mills in Madrid is seeking a Senior Key Account Manager to lead and grow top Grocery customers across Iberia. You will own end-to-end customer relationships, translating commercial priorities into actionable plans and ensuring profitable, scalable execution with cross-functional partners.

The role demands 8–10+ years in FMCG sales, strong KAM experience, and hands-on P&L management, with a strategic mindset and excellent stakeholder communication.

Qualifications

• 8–10+ years in FMCG Sales.
• Experience leading Key Account Management and Joint Business Plans.
• Strong financial acumen with P&L experience.

Responsibilities

• Lead and develop strategic partnerships with key customers in Iberia.
• Build and execute Joint Business Plans aligned with priorities.
• Lead annual negotiations to secure growth and profitability.
• Define and implement customer-specific promotional and commercial strategies.
• Drive distribution, visibility, and execution excellence with each customer.
• Own and deliver customer P&L performance and optimize trade investments.
• Ensure accurate forecasting and demand planning at customer level.
• Coordinate with Sales, Category, SRM, Finance and Supply teams to deliver best-in-class solutions.
• Identify and unlock new business opportunities within key accounts.

Skills

FMCG Sales

Key Account Management

Analytical skills

P&L management

Stakeholder management

Communication skills

Strategic thinking

Job description

COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.Are you a commercially sharp professional with a strong P&L mindset and a passion for driving growth within key customers in the Grocery channel in Iberia? Do you combine strategic thinking with disciplined execution and thrive in complex, fast-moving environments where focus, prioritization and negotiation excellence make the difference?We are looking for a Senior Key Account Manager to manage and develop some of our most strategic Grocery customers in Iberia. Reporting to the Head of Groceries, this role will own the end-to-end customer relationship, translating commercial priorities into customer-specific plans and ensuring disciplined, profitable and scalable execution.You will play a critical role in delivering sustainable topline growth, margin expansion, and strong customer partnerships, acting as a key contributor to the Iberia Commercial Strategy 2030 through best-in-class customer management and execution.This is a high-impact role with full customer accountability, strong cross-functional exposure, and a direct influence on the performance of our Grocery business in Iberia.What your role is:Lead and develop strategic partnerships with key customers, acting as the main point of contact and driving sustainable customer growth.Build and execute Joint Business Plans tailored to each customer, aligned with company priorities.Lead annual negotiations, delivering optimal agreements in terms of growth, profitability, and execution.Define and implement customer-specific promotional and commercial strategies to drive performance.Drive distribution, visibility, and execution excellence within each customer.Own and deliver customer P&L performance, optimizing trade investment to maximize return and long-term value.Ensure accurate forecasting and demand planning at customer level.Anticipate customer needs and market changes, adapting plans accordingly.Coordinate internally with Category, SRM, Finance, and Supply teams to deliver best-in-class solutions.Identify and unlock new business opportunities within each key account.Ensure alignment and execution of international agreements in conjunction with the international Key Account.undefinedWhat you’ll bring to the table:You are a high-impact commercial leader who combines strategic vision with execution discipline.8–10+ years of experience in FMCG Sales, with a strong focus on Key Account Management.Category management experience is highly valuedProven track record managing large retail customers and delivering sustainable, profitable growth.Solid experience in leading commercial negotiations and building Joint Business Plans.Strong financial acumen, with hands-on experience managing P&L and optimizing trade investments.Advanced analytical skills, with the ability to translate data into clear business actions.Experience in demand planning and working cross-functionally (Sales, Category, Supply).Excellent stakeholder management and communication skills, both internally and externally.Strategic mindset with the ability to anticipate customer and market needs.High level of ownership, autonomy, and results orientation.What we offer: Flexible hybrid work, early Fridays & summer hoursPrivate health insurance + wellbeing support from day onePension plan with enhanced contributionsMeal vouchers & flexible benefitsGenerous time off to rechargeTeam Volunteering InitiativesGrowth, discounts & a people-first cultureSALARY RANGEThe salary range for this position is:€50,700 - €69,800 AnnualAt General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range.Beyond base salary, General Mills offers a competitive and comprehensive benefits package.ELIGIBILITYApplicants must meet minimum age qualifications in the country in which the job is located.