Senior Key Account Lead — Grocery Growth (Iberia)

General Mills; Madrid; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid work

Private health insurance

Pension plan

Meal vouchers

Generous time off

Team volunteering initiatives

Growth discounts

Job summary

General Mills in Madrid is seeking a Senior Key Account Manager to lead strategic partnerships with key grocery customers in Iberia, translating commercial priorities into joint business plans and ensuring profitable, scalable execution.

You will own P&L for key accounts, drive demand planning, negotiate annual agreements, and collaborate cross-functionally to deliver sustained topline growth and margin expansion.

Qualifications

• 8-10+ years of experience in FMCG Sales with a strong KAM focus.
• Proven track record in managing large retail customers and delivering profitable growth.
• Experience leading commercial negotiations and building Joint Business Plans.
• Strong financial acumen with hands-on P&L management and trade investments.
• Advanced analytics to translate data into actionable business insights.
• Experience in demand planning and cross-functional collaboration (Sales, Category, Supply).
• Excellent stakeholder management and communication skills, internal and external.

Responsibilities

• Lead and develop strategic partnerships with key customers, serving as the main contact and driving sustainable growth.
• Build and execute Joint Business Plans tailored to each customer, aligned with company priorities.
• Lead annual negotiations delivering optimal growth, profitability, and execution.
• Define and implement customer-specific promotional and commercial strategies.
• Drive distribution, visibility, and execution excellence within each customer.
• Own and deliver customer P&L performance and optimize trade investments.
• Ensure accurate forecasting and demand planning at the customer level.
• Coordinate with Category, SRM, Finance, and Supply teams to deliver best-in-class solutions.
• Identify and unlock new business opportunities within each key account.

Skills

Key Account Management

FMCG Sales

P&L Management

Negotiation

Category Management

Demand Planning

Cross-functional Collaboration

Financial Acumen

Analytics

Stakeholder Management

Job description

General Mills in Madrid is seeking a Senior Key Account Manager to lead strategic partnerships with key grocery customers in Iberia, translating commercial priorities into joint business plans and ensuring profitable, scalable execution.

You will own P&L for key accounts, drive demand planning, negotiate annual agreements, and collaborate cross-functionally to deliver sustained topline growth and margin expansion.