Social Media Manager

Mandarin Oriental; Palma; Presencial; EUR 30.000 - 50.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unique learning and development programs

MOstay programme with complimentary nights

Various health benefits and wellness programs

Descripción de la vacante

A luxury hotel brand located in Mallorca is seeking a Social Media Manager responsible for developing and implementing social media strategies to boost online presence and marketing efforts. Candidates should have a Bachelor's in Marketing and a minimum of 2 years' experience in a similar role, preferably in luxury hospitality. The role involves managing social media accounts, planning campaigns, and collaborating with teams to produce engaging content. Candidates must be bilingual in English and Spanish and have excellent communication skills.

Formación

• Minimum of 2 years of experience in a similar role, preferably in luxury hospitality.

Responsabilidades

• Design and implement the social media and e-commerce strategy.
• Plan and execute creative social media campaigns.
• Manage all social media accounts for the resort.
• Prepare monthly reports on social media performance.
• Collaborate with various departments for quality content.

Conocimientos

Excellent communication skills

Strong writing ability

Proven project management skills

Attention to detail

Creative mindset

Bilingual in English and Spanish

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

About The Job

Based at Mandarin Oriental Punta Negra, Mallorca, as the Social Media Manager, you will be responsible for developing and implementing social media strategies in order to increase online presence and improve marketing and sales efforts of the resort and its outlets. This position works closely with different departments to develop and execute the storytelling at the resort.

Responsibilities

• With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Proactively plan creative, compelling, and targeted social media activity and campaigns.
• Stay informed of upcoming trends and developments within the field of social media.
• Research and develop new ways to leverage social content to improve performance.
• Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all the resort’s social channels.
• Conduct competitive analysis of studies on competition and provide recommendations on content changes for the resort’s social channels.
• Oversee and manage all social media accounts for the resort, including each F&B outlet, while leading community management strategies and daily engagement for every account.
• Prepare and implement the annual social media content strategy in accordance to brand.
• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Public Relations agency.
• Collaborate create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.
• Prepare monthly reports on social media for distribution to department heads and executive committee.
• Work closely with various departments to produce quality content for social media.
• Writing, commissioning, and editing materials a range of key hotel audiences for use across all social media platforms.
• Plan, organize and oversee all social media photography / videography sessions.

Experience and Education

• Bachelor’s degree in Marketing, eCommerce Management, or a related field.
• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector (resort experience is considered a plus).

Technical Skills

• Excellent communication skills with an articulate and compelling communication style.
• Strong writing ability, capable of adapting tone and style to different audiences and communication platforms.
• Proven project management skills with a demonstrated ability to manage multiple priorities effectively.
• Strong attention to detail and organisational skills.
• Creative mindset with the ability to think innovatively and work with flair and imagination.
• Strong communication skills in English and Spanish, both written and spoken.

Our Commitment to You

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

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