Performance Marketing

HappyRobot; Madrid; On-site; EUR 90,000 - 140,000; Full time

Job summary

Jobtailor in Madrid seeks a Senior Growth/Head of Growth to lead paid acquisition and demand generation for an enterprise SaaS portfolio. You will own multi-channel campaigns, optimize CAC/ROAS, and collaborate with Sales, RevOps, and design for high-converting creatives and landing pages.

The role requires 4+ years in performance marketing, hands-on channel management (Google, LinkedIn, Meta), and strong analytics.

Qualifications

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast-paced environment with shifting priorities and urgency.

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels.
• Own campaign planning, budget allocation, optimization, and reporting end-to-end.
• Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS.
• Partner with design and content to build high-converting ad creative and landing pages.
• Set up and maintain tracking, attribution, and performance dashboards.
• Collaborate with Sales and RevOps to ensure paid pipeline is tracked, qualified, and handed off.
• Test and scale new channels as the audience and go-to-market motion evolve.
• Lay the groundwork for a performance marketing team and hire and manage it over time.
• Report directly to the Head of Growth.

Skills

Performance marketing

Google Ads

LinkedIn Advertising

Attribution & Tracking

Team Building

Campaign Planning

Budget Allocation

Data Analysis

Experimentation

AI Tools

Marketing Automation

Communication

Collaboration

Adaptability

Creativity

Education

Bachelor’s degree or higher

Tools

HubSpot

Salesforce

Google Analytics

Tag Managers

Marketing Automation Tools

Job description

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels


• Own campaign planning, budget allocation, optimization, and reporting end-to-end


• Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS


• Partner with design and content to build high-converting ad creative and landing pages


• Set up and maintain tracking, attribution, and performance dashboards


• Collaborate with Sales and RevOps to ensure paid pipeline is tracked, qualified, and handed off


• Test and scale new channels as the audience and go-to-market motion evolve


• Lay the groundwork for a performance marketing team and hire and manage it over time


• Report directly to the Head of Growth


• Work closely with the founders to scale the demand generation engine

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS


• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta


• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation


• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency


• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams


• Good taste and basic design skills


• Ability to leverage AI tools to move 10x faster


• Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers


• Experience scaling paid channels from early traction to meaningful, repeatable spend


• Prior experience building and managing a performance marketing team


• Familiarity with marketing automation and attribution tools, such as HubSpot, Salesforce, GA, and tag managers

Core Competencies

Demonstrates expertise in developing and executing performance marketing strategies across multiple channels, with a strong focus on analytics, campaign optimization, and team management. Proficient in leveraging marketing automation and attribution tools to drive effective demand generation.

Highest-signal resume keywords

• Performance Marketing Campaign Management


• Google Ads and LinkedIn Advertising


• Attribution and Tracking Expertise


• Team Building and Management


• Marketing Automation Tools

ATS Optimization Keywords

Hard Skills

• Campaign Planning


• Budget Allocation


• Optimization


• Ad Copywriting


• Data Analysis


• Experimentation


• Performance Dashboard Setup


• Testing Roadmap Development


• Scaling Paid Channels


• AI Tool Utilization

Soft Skills

• Analytical Skills


• Collaboration


• Adaptability


• Creativity


• Communication

Industry Keywords

• B2B Marketing


• Enterprise SaaS


• Demand Generation


• Logistics Marketing


• Supply Chain Marketing

Tools & Technologies

• HubSpot


• Salesforce


• Google Analytics


• Tag Managers


• Marketing Automation Tools