Senior Marketing Mix Analytics Lead

Publicis Groupe España; Madrid; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training: LinkedIn & Udemy

Work from anywhere

Birthday/Advertising Day off

Descripción de la vacante

Publicis Groupe España seeks a Senior Advanced Analytics Specialist to own econometric MMM development, translating models into actionable client insights. You will design, implement, and communicate marketing measurement solutions while collaborating with multidisciplinary teams to optimize campaigns and drive business growth.

The role emphasizes end-to-end MMM, MTA integration, and experimentation, with opportunities to influence budget decisions and deliver impactful data-driven

Formación

• 6+ years of econometric or statistical modeling experience, building MMM end-to-end.
• Experience with Bayesian methods and MMM frameworks/tools.
• Experience in causal inference and marketing experiments.
• Experience building predictive models for marketing use cases.
• Strong data management, SQL scripting, and data visualization skills.

Responsabilidades

• Design, build, and maintain econometric MMMs quantifying media drivers on sales and KPIs.
• Lead MTA modeling and integrate with MMM for a unified framework.
• Design and analyze geo-experiments, holdout tests, and incrementality studies.
• Develop propensity and predictive models to support targeting and decision-making.
• Present model outputs and recommendations to clients and stakeholders.

Conocimientos

Econometric modeling

Marketing mix modeling

Bayesian methods

Causal inference

SQL scripting

Educación

Statistics/Econometrics/Mathematics/Economics degree

Master's or PhD a plus

Herramientas

Robyn

Meridian

LightweightMMM

Python

R

SQL Server

SQLite

MS Access

Power BI

Descripción del empleo

Publicis Groupe España seeks a Senior Advanced Analytics Specialist to own econometric MMM development, translating models into actionable client insights. You will design, implement, and communicate marketing measurement solutions while collaborating with multidisciplinary teams to optimize campaigns and drive business growth.

The role emphasizes end-to-end MMM, MTA integration, and experimentation, with opportunities to influence budget decisions and deliver impactful data-driven