Marketing Planning & Strategy Lead

G2; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

A leading software marketplace in Barcelona is seeking a Manager of Marketing Planning to oversee strategic budgeting and enhance marketing efforts. This role requires a strong understanding of performance marketing and data analytics. The ideal candidate will lead cross-functional teams to maximize return on ad spend (ROAS) and develop actionable insights. Strong skills in Excel, SQL, and business intelligence tools are essential. Join a diverse team committed to inclusivity and innovation.

Formación

• 5+ years of relevant experience in performance marketing.
• Experience in strategic planning and budgeting processes.
• Strong Excel and analytical skills, with tools like SQL and Python.

Responsabilidades

• Lead strategic planning and budgeting for marketing investments.
• Drive decision-making with performance readouts and actionable insights.
• Optimize marketing budget allocation across multiple channels.

Conocimientos

Performance marketing channels

Analytical skills

Financial analysis

Excel modeling

SQL

Python

Storytelling ability

Herramientas

Business intelligence tools

Web analytics tools

Reporting tools

Descripción del empleo

A leading software marketplace in Barcelona is seeking a Manager of Marketing Planning to oversee strategic budgeting and enhance marketing efforts. This role requires a strong understanding of performance marketing and data analytics. The ideal candidate will lead cross-functional teams to maximize return on ad spend (ROAS) and develop actionable insights. Strong skills in Excel, SQL, and business intelligence tools are essential. Join a diverse team committed to inclusivity and innovation.