Marketing Planning & Strategy Lead for Data-Driven Growth

G2 Crowd, Inc.; Barcelona; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

G2 is seeking a Manager of Marketing Planning to oversee strategic budgeting and performance across channels, countries and brands. You will drive ROAS optimization and partner with Analytics, Data Science and Finance to deliver data-driven insights.

The role requires strong experience in performance marketing, Excel modeling, BI tools, SQL/Python, and large-budget management in a marketplace or lead‑gen setting. Hybrid Barcelona, competitive compensation.

Qualifications

• 5+ years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.
• Experience with owning end-to-end strategic planning and budgeting processes and influencing decision-makers based on trends.
• Strong Excel modeling skills and competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools. But also curious to learn & test new AI tools.
• Advanced data skills (e.g. SQL, Python) preferred.
• Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling.
• Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting.
• Experience managing marketing budgets in a marketplace or lead generation business model.
• Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

Responsibilities

• Lead end-to-end strategic planning for marketing investments and calibrate efforts toward business goals.
• Prepare executive-level performance readouts and presentations translating channel results into actionable recommendations.
• Optimize a large marketing budget across channels, countries, and brands.
• Define data-driven insights on performance trends and optimization opportunities across the full funnel.
• Identify full-funnel growth opportunities including category, country, and channel expansion.
• Leverage AI tools to enable advanced reporting and insight generation.
• Collaborate with Analytics, Data Science, and Finance for forecasting, bidding models, and P&L tracking.
• Lead the marketing learning agenda with testing initiatives and integrate results into forecasting.

Skills

Marketing analytics

Excel modeling

SQL

Python

ROAS analysis

Communication

Tools

Excel

BI tools

SQL

Python

Job description

G2 is seeking a Manager of Marketing Planning to oversee strategic budgeting and performance across channels, countries and brands. You will drive ROAS optimization and partner with Analytics, Data Science and Finance to deliver data-driven insights.

The role requires strong experience in performance marketing, Excel modeling, BI tools, SQL/Python, and large-budget management in a marketplace or lead‑gen setting. Hybrid Barcelona, competitive compensation.