Remote Marketing Analytics Lead, New Business & M&A

Toptal; Madrid; Remote; EUR 45,000 - 65,000; Full time

Job summary

Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A.

You will track paid advertising performance and translate it into metrics such as LTV and ROAS that inform budget allocation and channel strategy, from structuring the underlying data pipelines to developing the reports that help marketing and business leaders make data-driven decisions.

Qualifications

• Bachelor’s degree is required.
• 3+ years in data analytics or BI focused on marketing.
• Experience analyzing paid advertising performance and metrics like LTV, CAC, ROAS.
• Experience building marketing data infrastructure and reporting.
• Strong background in math, science, finance, engineering, or statistics; MBA a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Proficiency in SQL; Python/R/MATLAB a plus.
• Experience with Generative AI tools for analysis and reporting.
• Ability to link data to marketing strategy and finance.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance and create reports.
• Build and maintain marketing data infrastructure across ad data to revenue.
• Integrate data from newly acquired companies and ensure consistent tracking.
• Measure paid ad performance and guide budget allocation and channel strategy.
• Define independent metrics aligned with company strategy and objectives.
• Partner with analysts to connect marketing performance with revenue and operations.
• Map marketing processes to data flows across acquisition, engagement and revenue.
• Identify opportunities to improve efficiency and ROI across the business.
• Leverage Generative AI to accelerate analysis and automate reports.

Skills

SQL

Tableau

Google Analytics

English proficiency

Communication skills

Data modeling

Problem solving

Education

Bachelor’s degree

Tools

Power BI

Python

R

Job description

Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A.

You will track paid advertising performance and translate it into metrics such as LTV and ROAS that inform budget allocation and channel strategy, from structuring the underlying data pipelines to developing the reports that help marketing and business leaders make data-driven decisions.