Senior Key Account Manager - Spirits & Off-Trade

Vall d'Hebron Institute of Research (VHIR); Barcelona; On-site; EUR 65,000 - 90,000; Full time

Job summary

Brown-Forman is seeking a National Key Account for Off-Trade in Spain on a fixed-term contract. You will develop and implement customer sales strategies, manage relationships, and drive promotional activity with cross-functional teams across trade marketing, planning, logistics and finance.

The role requires a proven FMCG Key Account background, strong negotiation and financial skills, and the ability to travel nationally more than 50%.

Qualifications

• Proven track record in Key Account Management within FMCG.
• Deep understanding of Off-Trade channel dynamics and promotional mechanics.
• Strong financial acumen including P&L, trade spend, and gross margin analysis.
• At least 6 years in key account management in the Spirits industry.
• Strong presentation skills with junior to senior stakeholders.
• Advanced English speaking and writing skills.
• Driving license and willingness to travel nationally (>50%).

Responsibilities

• Develop and implement the sales strategy per customer aligned with BFS objectives.
• Manage customer relationships with national off-trade accounts.
• Lead promotional strategy design, trade spend allocation and execution.
• Negotiate terms in line with BFS commercial strategy and customer agreements.
• Develop NPD launch plans and ensure successful implementation.
• Coordinate field execution and align with the outsourced field team.

Skills

Key Account Management

FMCG knowledge

Negotiation

Presentation skills

Financial acumen

English proficiency

Travel readiness

Driving license

Job description

Brown-Forman is seeking a National Key Account for Off-Trade in Spain on a fixed-term contract. You will develop and implement customer sales strategies, manage relationships, and drive promotional activity with cross-functional teams across trade marketing, planning, logistics and finance.

The role requires a proven FMCG Key Account background, strong negotiation and financial skills, and the ability to travel nationally more than 50%.