Senior Growth Strategist — Remote, Data-Driven Funnels

CapsLock; España; Remote; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Remote Work

Paid Time Off

Ongoing Learning

Home Office

Physical Well-Being

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Stuff

Job summary

CapsLock is seeking a Senior Marketing Strategist to drive growth via high-impact funnels, CRO, and AI-assisted insights. You will research markets, craft landing pages, and run multi-client A/B testing to optimize performance across campaigns.

You will collaborate with Creative, IT, Analytics, and Media Buyers to deliver measurable business results, while keeping a strong focus on data-driven decisions and excellent communication.

Qualifications

• 5+ years of experience in performance marketing, CRO, digital or growth marketing.
• Strong understanding of funnels and landing-page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Excellent communication and cross-functional collaboration skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.
• Nice to have Home Improvement or Lead Gen industry experience.
• Experience with Meta, Google Ads, Native Advertising, or YouTube.
• Knowledge of UX principles and conversion optimization.

Responsibilities

• Conduct market, audience, and competitor research for clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps for multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with copywriters, designers, video producers, IT, and media buyers.
• Review campaign performance and translate data into insights.
• Identify winning strategies and scale them across clients and industries.
• Maintain CRO knowledge base and testing library.
• Research new marketing trends and technologies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Skills

Performance Marketing

CRO

Digital Marketing

Growth Marketing

A/B testing

Data-driven decisions

Analytical thinking

Cross-functional collaboration

Project management

Communication

English proficiency

AI tools for marketing

UX & conversion

Ad platforms (Meta/Google/YouTube)

Tools

GA4

Tableau

Microsoft Clarity

Hotjar

Job description

CapsLock is seeking a Senior Marketing Strategist to drive growth via high-impact funnels, CRO, and AI-assisted insights. You will research markets, craft landing pages, and run multi-client A/B testing to optimize performance across campaigns.

You will collaborate with Creative, IT, Analytics, and Media Buyers to deliver measurable business results, while keeping a strong focus on data-driven decisions and excellent communication.