Senior Growth Product Manager: Web Funnels & A/B Testing

Ruby Labs Ltd; España; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Remote work environment

Unlimited PTO

Paid national holidays

MacBook provided

Contractor-friendly terms

Job summary

Ruby Labs is a leading tech company seeking a highly experienced Senior Growth Product Manager to drive top-of-funnel growth by optimizing the web funnel from first interaction to payment. The role focuses on B2C funnel management, with an emphasis on improving conversion rates, CAC/CPA, and LTV through data-driven experimentation and strategic roadmaps.

You will collaborate with designers, developers, and data science teams, participate in agile ceremonies, and own the growth process from

Qualifications

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.
• Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science.
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience.
• Experience in building and executing strategic roadmaps for growth testing.

Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.
• Agile Ceremonies: Assist Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the entire growth process, taking full responsibility for results, from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring that every step, from the first user interaction through registration and payment, is optimized for growth.
• User Pain Points: Deeply understand user pain points and behaviors, leveraging this understanding to determine the most effective strategies for selling our product.

Skills

Web funnel optimization

Growth product management

A/B testing

Cross-functional collaboration

Agile ceremonies

Roadmaps for growth

UA collaboration

B2C subscriptions

Job description

Ruby Labs is a leading tech company seeking a highly experienced Senior Growth Product Manager to drive top-of-funnel growth by optimizing the web funnel from first interaction to payment. The role focuses on B2C funnel management, with an emphasis on improving conversion rates, CAC/CPA, and LTV through data-driven experimentation and strategic roadmaps.

You will collaborate with designers, developers, and data science teams, participate in agile ceremonies, and own the growth process from