Senior Growth Marketing Strategist: Data-Driven Funnels

CapsLock; Madrid; Presencial; EUR 52.000 - 72.000; Jornada completa

Descripción de la vacante

CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We seek a Senior Marketing Strategist who blends strategy with creativity to identify growth opportunities and continuously improve performance through experimentation.

You will develop funnels, conduct market research, generate hypotheses, manage A/B testing, and collaborate with Creative, Media Buying, Analytics, and IT teams to deliver measurable results.

Formación

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsabilidades

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Conocimientos

Performance Marketing

CRO

Digital Marketing

Growth Marketing

A/B testing

Data-driven decisions

Analytical thinking

Cross-functional collaboration

Project management

Communication

English language

AI tools for marketing

Herramientas

GA4

Tableau

Microsoft Clarity

Hotjar

Google Ads

Meta Ads

YouTube Ads

Native Advertising

Descripción del empleo

CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We seek a Senior Marketing Strategist who blends strategy with creativity to identify growth opportunities and continuously improve performance through experimentation.

You will develop funnels, conduct market research, generate hypotheses, manage A/B testing, and collaborate with Creative, Media Buying, Analytics, and IT teams to deliver measurable results.