Senior Growth Campaign Lead, B2B SaaS Logistics

Alpega; Barcelona; Hybride; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Permanent contract

Hybrid work model

23 days holidays

Health insurance

Allowance

Career growth

Learning opportunities

Résumé du poste

Alpega is seeking a Growth Marketing lead to own Europe-wide growth for the Freight Exchange, driving qualified leads and paid conversions. You will partner with the digital marketing team to craft, run and optimize bottom-funnel campaigns, tying all channels into a cohesive growth plan.

You will manage budgets, collaborate with Sales to align on MQL/SQL definitions, and report on funnel performance. This is a hybrid role requiring strategic thinking and hands-on execution across markets.

Qualifications

• 5+ years of senior B2B marketing experience with growth and demand-gen focus.
• Proven ability to own funnel KPIs (MQL, SQL, acquisition).
• Strong understanding of digital channels (paid search, paid social, email, CRM).
• Analytical mindset with ability to translate funnel data into decisions.
• Excellent communicator, able to align multiple stakeholders.

Responsabilités

• Define growth strategy and budgets across markets.
• Lead bottom-funnel campaigns and integrate channels into a single growth plan.
• Run end-to-end campaigns with internal marketing teams and RevOps.
• Collaborate with Sales as main contact for market insights and campaigns.
• Report funnel, spend and results to key stakeholders.

Connaissances

Growth marketing

Demand generation

B2B marketing

Funnel KPIs

Digital channels

Analytics

Communication

English (C1)

Outils

CRM

Marketing automation

Description du poste

Alpega is seeking a Growth Marketing lead to own Europe-wide growth for the Freight Exchange, driving qualified leads and paid conversions. You will partner with the digital marketing team to craft, run and optimize bottom-funnel campaigns, tying all channels into a cohesive growth plan.

You will manage budgets, collaborate with Sales to align on MQL/SQL definitions, and report on funnel performance. This is a hybrid role requiring strategic thinking and hands-on execution across markets.