Diretor of Brand - SaaS

Alpega; Barcelona; Hybrid; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Permanent contract

Hybrid work

23 days vacation

Health insurance

Allowance

Career growth opportunities

Job summary

Alpega is seeking a Director of Brand & Demand Marketing to build a scalable brand-house, define ICP-based messaging, and own organic and branded demand across Europe. The role requires leading the Brand team and partnering with Growth, Content & Creative to turn strategy into campaigns that drive awareness and pipeline.

You will drive multi-channel campaigns, manage organic social presence, and establish a credible thought leadership with analyst relations.

Qualifications

• 10+ years in B2B marketing with 4+ years leading a brand or marketing team.
• B2B SaaS experience, ideally platform or subscription models.
• Proven brand and messaging framework development plus multi-channel campaigns.
• Experience owning organic and branded demand and brand-to-pipeline link.
• Strong positioning, ICP-based messaging and analytical mindset.
• Highly structured, organized leadership across markets.
• Fluent English (C1+).

Responsibilities

• Own and maintain the brand-house: positioning and ICP messaging framework.
• Define value-proposition messaging and drive go-to-market campaigns.
• Plan and run brand campaigns end-to-end with cross-functional teams.
• Lead organic social channels and build brand presence.
• Drive share of voice and authority through consistent awareness campaigns.
• Lead customer marketing and analyst relations initiatives.
• Develop the Brand team and partner with Growth, Content & Creative.

Skills

B2B marketing

Brand management

Team leadership

Campaign planning

Analytics mindset

ICP messaging

English fluency

Job description

WHO ARE WE

Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan,procure, and execute road freight-every day, at the speed the industry demands.

We are 450+ people across European offices, working in product, engineering,commercial, and theteams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work alsofeatures inBCG’sState of AI in European Logistics— alongside the companies setting the pace for the industry.

Find out more about us:

ABOUT THE ROLE

Alpega is sharpening its marketing model and elevating brand into a standalone leadership function, central to driving top-of-funnel growth. The mandate is to build the brand-house — a clear market positioning and a modular, ICP-based messaging framework — and turn it into a continuous, consistent awareness engine. The Director also owns organic and branded demand, translating brand strength into relevant traffic that converts. This is a build-and-lead role: establishing the foundations, raising Alpega’s brand authority in its core markets, and developing a talented team. It rewards equal parts strategic craft and the discipline to execute consistently over time.

What you need to do

• Own and maintain the brand-house: positioning, value propositions, ICP-based messaging framework — the gating input for every campaign
• Own product marketing: define value-proposition messaging, own market & competitive intelligence, and create and drive go-to-market campaigns for new products / features, together with Growth
• Plan, build and run brand campaigns end-to-end on a continuous cadence — in close collaboration with Content & Creative to deliver fresh, innovative ideas that make the brand stand out (executed via C&C and Digital Channels)
• Own organic social channels (LinkedIn, Facebook, etc.) — presence, content and community engagement
• Build share of voice and brand authority through a continuous, consistent awareness cadence
• Drive third-party communications — PR, media, external publications and endorsements — to expand share of voice
• Run customer marketing — primarily sourcing customer testimonials and references to fuel brand proof and campaigns
• Own organic & branded demand: branded search, organic MQL, and traffic quality (attract the right ICP)
• Establish thought leadership via proprietary insight and analyst relations
• Lead and develop the Brand team (brand & demand marketing, product marketing, comms, analyst relations)
• Partner with Growth, Content & Creative and Digital Channels to turn the brand-house into campaigns and conversion

What success looks like

• The brand-house is built, adopted across marketing, and gates every campaign
• A continuous, consistent awareness cadence is live across core markets and channels, including organic social
• Share of voice and brand authority are rising in core markets
• Branded search and organic demand are on a clear upward trend
• A credible thought-leadership presence is established (proprietary insight, analyst coverage, PR)
• The Brand team is stable, capable and high-performing

Key Success Metrics

• Share of Voice vs. key competitors in core markets
• Branded search volume
• Organic MQL volume
• Organic traffic-to-lead conversion rate (traffic quality)
• Social reach & engagement growth

WHAT WE LOOK FOR IN YOU

Need-to-haves

• 10+ years in B2B marketing, including 4+ years leading a brand or marketing function with direct team management
• B2B SaaS experience (hard requirement) — ideally platform or subscription businesses
• Demonstrable track record building a brand/messaging framework (positioning + ICP messaging) and executing it into sustained, multi-channel campaigns
• Has owned organic & branded demand and can evidence the brand-to-pipeline/MQL link
• Strong craft in positioning, value proposition and ICP-based messaging
• Strong analytical mindset — spots the gaps between brand ambition and reality and translates them into concrete plans and projects
• Highly structured and organized — brings rigor, prioritization and follow-through to execution
• Proven people leadership: built, led and developed marketing teams across multiple markets
• Experience running brand and organic social across multiple European markets
• Fluent English C1 or above

Nice-to-haves

• Logistics / transport / supply-chain or marketplace / network-business background
• Analyst-relations and PR experience
• Experience operating AI-assisted content and production models
• Additional European languages / cross-cultural campaign experience across EU markets

WHAT WE OFFER YOU

• Permanent contract
• Work model:hybridwith 3 days in the office
• 23 days of holidays a year + your birthday day off
• Health insurance
• Allowance
• Grow andlearningopportunities in aninternationalenvironment.
• The possibility to work in a team, but also to work independently.
• An excellent career opportunity at a leading player in transportation management software.

Learn more about Life at Alpega

OUR COMMITMENT

Alpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well.

If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, andwe’llarrangeit.

OUR PRIVACY POLICY