Digital Paid Media Manager Sant Cugat, Barcelona

Alpega Group; Barcelona; Ibrido; EUR 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

Alpega Group is seeking an experienced Digital Paid Media Manager to drive hands-on paid media execution across multiple channels and markets. You will partner with internal teams and external agencies to hit objective-driven campaigns in a fast-paced international environment.

The role requires 5+ years of paid media experience, strong analytics, and English fluency, with availability to start in August 2026. A hybrid work model and cross-market exposure accompany this opportunity.

Competenze

• 5+ years of hands-on paid media or performance marketing experience.
• Availability to join in August 2026.
• Experience managing external agencies and driving performance.
• Strong analytical skills and ability to translate data into action.
• Fluent in English with excellent communication.

Mansioni

• Oversee day-to-day execution of campaigns across Google Ads, Microsoft, LinkedIn and Meta.
• Coordinate with external agencies and align activity with business goals.
• Monitor performance, budgets and pacing across markets and segments.
• Provide regular performance updates and actionable recommendations.

Conoscenze

Paid media

Analytics

English fluency

Stakeholder mgmt

Campaign optimization

Strumenti

Optimyzr

HubSpot

Salesforce

Descrizione del lavoro

Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight — every day, at the speed the industry demands.

We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

We are looking for an experienced DigitalPaidMediaManager to join the Digital Marketing Team. This is a hands‑on role focused on managing paid media execution across channels and markets while working closely with internal marketing teams and external agency partners.

This is an excellent opportunity for a seasoned paid media professional who can quickly take ownership of campaigns, drive performance, and ensure continuity across a fast‑paced international marketing environment.

ABOUT THE ROLE

Campaign Management & Execution

• Oversee the day‑to‑day execution of paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
• Ensure campaigns are launched, monitored and optimized in line with agreed objectives, budgets and timelines.
• Maintain visibility over campaign performance, spend pacing and delivery across multiple markets and audience segments.
• Support campaign execution and bid optimization using tools such as Optimyzr and other platform‑native capabilities.

Agency Management & Stakeholder Collaboration

• Act as the primary point of contact for external paid media agencies, ensuring strong communication, accountability and delivery against agreed plans.
• Translate campaign priorities into clear execution briefs and align agency activity with business objectives.
• Partner closely with internal Growth Marketing Managers and other marketing stakeholders to coordinate campaign planning and execution.
• Provide regular performance updates, recommendations and risk assessments to the Director of Digital Marketing.

Performance Optimization

• Monitor campaign performance and proactively identify opportunities to improve efficiency, lead quality and results.
• Analyze key metrics including CTR, CPC, CPL, MQL volume and conversion performance to guide optimization decisions.
• Recommend adjustments to budget allocation, channel mix, targeting strategies and creative assets based on performance data.
• Ensure always‑on campaigns remain healthy and responsive to changing market conditions across regions.

Reporting & Budget Management

• Track campaign spend and performance against allocated budgets.
• Support monthly reporting processes and provide actionable performance insights to marketing stakeholders.
• Ensure campaign tracking, attribution and account structures remain aligned with internal reporting standards.
• Assist with budget administration, invoicing and procurement activities related to paid media programs.

WHAT WE LOOK FOR IN YOU

Required

• 5+ years of hands‑on paid media or performance marketing experience.
• Availability to join in August 2026.
• Strong working knowledge of at least three of the following platforms: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
• Experience managing external agencies and driving performance through clear goals and accountability.
• Strong analytical skills, with the ability to interpret campaign data and translate insights into action.
• Proactive and self‑sufficient, able to identify challenges and improvement opportunities without extensive guidance.
• Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Fluent in English.

Nice to Have

• Experience with Optimyzr or similar bid management and automation platforms.
• Familiarity with HubSpot, Salesforce or other CRM systems.
• Experience within B2B SaaS, logistics, transportation, marketplace or technology businesses.
• Experience working across multiple brands, regions or international markets.

WHAT WE OFFER YOU

• Permanent contract.
• Hybrid work model (3 days a week in the office - 2 days a week at home).
• An international work environment with colleagues from more than 40 nationalities.
• Exposure to multiple markets, brands and customer segments within a growing technology business.
• The opportunity to collaborate with an experienced marketing organization and contribute directly to commercial growth.

Alpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well.

If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, and we’ll arrange it.