Brand & Growth Director, B2B SaaS

Alpega; Barcelona; Hybrid; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Permanent contract

Hybrid work

23 days vacation

Health insurance

Allowance

Career growth opportunities

Job summary

Alpega is seeking a Director of Brand & Demand Marketing to build a scalable brand-house, define ICP-based messaging, and own organic and branded demand across Europe. The role requires leading the Brand team and partnering with Growth, Content & Creative to turn strategy into campaigns that drive awareness and pipeline.

You will drive multi-channel campaigns, manage organic social presence, and establish a credible thought leadership with analyst relations.

Qualifications

• 10+ years in B2B marketing with 4+ years leading a brand or marketing team.
• B2B SaaS experience, ideally platform or subscription models.
• Proven brand and messaging framework development plus multi-channel campaigns.
• Experience owning organic and branded demand and brand-to-pipeline link.
• Strong positioning, ICP-based messaging and analytical mindset.
• Highly structured, organized leadership across markets.
• Fluent English (C1+).

Responsibilities

• Own and maintain the brand-house: positioning and ICP messaging framework.
• Define value-proposition messaging and drive go-to-market campaigns.
• Plan and run brand campaigns end-to-end with cross-functional teams.
• Lead organic social channels and build brand presence.
• Drive share of voice and authority through consistent awareness campaigns.
• Lead customer marketing and analyst relations initiatives.
• Develop the Brand team and partner with Growth, Content & Creative.

Skills

B2B marketing

Brand management

Team leadership

Campaign planning

Analytics mindset

ICP messaging

English fluency

Job description

Alpega is seeking a Director of Brand & Demand Marketing to build a scalable brand-house, define ICP-based messaging, and own organic and branded demand across Europe. The role requires leading the Brand team and partnering with Growth, Content & Creative to turn strategy into campaigns that drive awareness and pipeline.

You will drive multi-channel campaigns, manage organic social presence, and establish a credible thought leadership with analyst relations.