Senior Global Retail & Packaging Strategy Lead

Tas Digital Agency; Barcelona; On-site; EUR 117,000 - 183,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Job summary

HP, Inc. is seeking a Senior Retail Marketing Strategist to shape global packaging and retail strategy for the print portfolio, spanning hardware, supplies, and services.

You will translate customer insights into clear packaging frameworks, messaging, and on-shelf guidance to enable consistent global execution with local nuance. The role drives the shopper journey from awareness to conversion, collaborating with worldwide teams to ensure differentiation, clarity, and compelling retail

Qualifications

• 12+ years marketing experience with focus on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Ability to translate product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.

Responsibilities

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation and on-shelf visibility.
• Translate product value propositions into clear packaging frameworks and messaging hierarchies.
• Establish standards for communicating services, subscriptions, and HP app/AI features through packaging.
• Translate shopper insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.

Skills

Retail marketing

Packaging

Shopper marketing

Global collaboration

Strategic briefs

Job description

HP, Inc. is seeking a Senior Retail Marketing Strategist to shape global packaging and retail strategy for the print portfolio, spanning hardware, supplies, and services.

You will translate customer insights into clear packaging frameworks, messaging, and on-shelf guidance to enable consistent global execution with local nuance. The role drives the shopper journey from awareness to conversion, collaborating with worldwide teams to ensure differentiation, clarity, and compelling retail