Salesforce Marketing Cloud Business Analyst / Operations Specialist | Barcelona

Business Insights; Bellprat; On-site; EUR 60,000 - 62,000; Full time

Job summary

Business Insights in Barcelona is seeking an experienced Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience.

You will collaborate with the SFMC Product Owner to ensure successful campaign execution, data quality and platform improvements, while supporting global marketing & IT teams with backlog management, UAT and detailed user stories.

Qualifications

• 5+ years of experience as a Business Analyst, CRM Consultant or Marketing Technology Specialist.
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Advanced knowledge of Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Experience managing marketing campaigns, customer journeys and marketing automation processes.
• Knowledge of audience segmentation, data quality and consent management.
• Good understanding of SQL and data analysis.
• Experience with incident management, troubleshooting, testing and UAT.
• Ability to translate business needs into functional requirements and technical specifications.
• Experience working with multiple stakeholders in an international environment.
• Strong analytical, organisational and problem-solving skills.
• Ability to work autonomously and manage multiple priorities.
• Fluent English and French - both mandatory.

Responsibilities

• Provide day-to-day functional and operational support for Salesforce Marketing Cloud.
• Manage and support marketing campaigns, automated customer journeys and audience segmentation.
• Work with Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Monitor campaign execution, investigate incidents and troubleshoot operational issues.
• Support data quality, audience management, targeting and consent processes.
• Gather business requirements and prepare functional specifications and user stories.
• Support the Product Owner with backlog management, prioritisation and platform improvements.
• Perform UAT, regression testing and functional validation.
• Collaborate with international Business, Marketing and IT teams.
• Create user guides, operational documentation and training materials.
• Identify opportunities to improve SFMC processes, automation and campaign performance.

Skills

SFMC

Journey Builder

Automation Studio

Email Studio

Data Extensions

SQL

Data analysis

UAT

Backlog management

Prioritisation

Tools

Salesforce Marketing Cloud

Job description

Business Insights is a Software Engineering company specialized in custom software development, with its own AI product and a strong focus on Talent Tech.

We are currently experiencing a period of growth and are looking for a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience.

We would love you to become part of our software engineering team, where you will have the opportunity to grow professionally, collaborate with talented people and work on innovative technology projects.

You will also have the opportunity to work with leading organizations across different industries, strengthening your technical expertise and contributing to modern, scalable solutions.

What will be your mission?

We are looking for an experienced Salesforce Marketing Cloud (SFMC) Business Analyst / Operations Specialist to provide functional and operational support across international business units.

You will work closely with the SFMC Product Owner, ensuring successful campaign execution, customer journey management, data quality and continuous platform improvement.

What will you do?

• Provide day-to-day functional and operational support for Salesforce Marketing Cloud.

• Manage and support marketing campaigns, automated customer journeys and audience segmentation.

• Work with Journey Builder, Automation Studio, Email Studio and Data Extensions.

• Monitor campaign execution, investigate incidents and troubleshoot operational issues.

• Support data quality, audience management, targeting and consent processes.

• Gather business requirements and prepare functional specifications and user stories.

• Support the Product Owner with backlog management, prioritisation and platform improvements.

• Perform UAT, regression testing and functional validation.

• Collaborate with international Business, Marketing and IT teams.

• Create user guides, operational documentation and training materials.

• Identify opportunities to improve SFMC processes, automation and campaign performance.

To succeed in this role, it is important to have

• 5+ years of experience as a Business Analyst, CRM Consultant or Marketing Technology Specialist.

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).

• Advanced knowledge of Journey Builder, Automation Studio, Email Studio and Data Extensions.

• Experience managing marketing campaigns, customer journeys and marketing automation processes.

• Knowledge of audience segmentation, data quality and consent management.

• Good understanding of SQL and data analysis.

• Experience with incident management, troubleshooting, testing and UAT.

• Ability to translate business needs into functional requirements and technical specifications.

• Experience working with multiple stakeholders in an international environment.

• Strong analytical, organisational and problem-solving skills.

• Ability to work autonomously and manage multiple priorities.

• Fluent English and French - both mandatory.

Valued:

• Experience with Salesforce CRM and CRM integrations.

• Knowledge of API, SFTP and SFMC data models.

• Experience with GDPR, consent management and email deliverability.

• Knowledge of Power BI and reporting tools.

• Experience with multichannel marketing (Push, WhatsApp, RCS).

• Experience in Insurance, Travel, Assistance or Financial Services.

• Experience in Agile environments.

• Spanish language skills.

What can you expect from being part of our team?

• Work on stable and challenging international technology projects.

• Location: Barcelona.

• International and collaborative working environment.

• Salary: 60K-62K

• Flexible working hours.

• Intensive working hours during summer.

• Opportunities for professional growth and continuous learning.

• No business travel required.

And ... plenty of motivation to keep learning!