Business analyst de Salesforce Marketing Cloud

pasiona; Barcelona; Vor Ort; EUR 55.000 - 80.000; Vollzeit

Benefits dieser Stelle

Birthday day off

Increased paid leave

Medical insurance

Additional vacation days per year

Zusammenfassung

Pasiona Consulting Sl is seeking a Salesforce Marketing Cloud Business Analyst to join Barcelona's international team. You will help manage, optimize, and evolve SFMC, coordinating with business and technology units to execute campaigns and customer journeys.

Ideal candidates have 5+ years in Business Analysis/CRM/Marketing Tech, SFMC fluency, and strong data analysis skills, with English mastery. Barcelona-based, on-site role with growth opportunities.

Qualifikationen

• Higher education degree or master's degree.
• At least 5 years of experience as a Business Analyst, CRM consultant, or Marketing Technology consultant.
• Hands-on SFMC experience with Journey Builder, Automation Studio, Email Studio, Data Extensions.
• Experience supporting SFMC in international organizations and complex environments.
• Experience executing campaigns, managing Customer Journeys, providing operational support, resolving incidents, and troubleshooting.
• Knowledge of data quality, audience management, segmentation, consent, and campaign monitoring.
• Knowledge of SQL and data analysis.
• Experience with testing, UAT, and problem resolution.
• Fluent English.
• Nice-to-have: Salesforce CRM ecosystem integrations; API/SFTP integrations; GDPR compliance; multichannel activation including Push, WhatsApp, RCS; sector experience in insurance/finance/travel.

Aufgaben

• Participate in the operational management, optimization, and evolution of SFMC.
• Collaborate with business and technology teams to ensure the proper execution of marketing campaigns and customer journeys.

Kenntnisse

CRM experience

Marketing Automation

Analytical skills

Incident resolution

SQL

Data analysis

UAT

English fluency

Stakeholder collaboration

Ausbildung

Master's degree

Tools

SFMC Journey Builder

Automation Studio

Email Studio

Data Extensions

Salesforce Marketing Cloud (SFMC)

Jobbeschreibung

Описание

We are looking for a Salesforce Marketing Cloud Business Analyst to join an international environment in Barcelona. The selected person will participate in the operational management, optimization, and evolution of Salesforce Marketing Cloud (SFMC), collaborating with different business and technology teams to ensure the proper execution of marketing campaigns and customer journeys. We are looking for a profile with experience in CRM and Marketing Automation, analytical skills, and a focus on resolving incidents, who can act as a link between business needs and technical solutions.

Задачи

Participate in the operational management, optimization, and evolution of Salesforce Marketing Cloud (SFMC). Collaborate with different business and technology teams to ensure the proper execution of marketing campaigns and customer journeys.

Требования

Higher education degree, master's degree, or equivalent qualification. At least 5 years of experience as a Business Analyst, CRM consultant, or Marketing Technology consultant, with demonstrable experience in operational management and execution. Solid hands‑on experience with Salesforce Marketing Cloud (SFMC), especially: Journey Builder, Automation Studio, Email Studio, Data Extensions. Experience supporting Salesforce Marketing Cloud in international organizations and complex environments. Experience executing campaigns, managing Customer Journeys, providing operational support, resolving incidents, and troubleshooting. Knowledge of data quality, audience management, segmentation, consent, and campaign monitoring. Knowledge of SQL and data analysis. Experience with testing, user acceptance testing (UAT), and problem resolution. Fluent English. Будет плюсом: Knowledge of the Salesforce CRM ecosystem and integrations with other CRM platforms; Knowledge of integrations via API and SFTP; Knowledge of the Marketing Cloud data model; Experience managing consent and complying with the GDPR; Knowledge of email deliverability best practices; Knowledge of multichannel campaign activation, including Push Notifications, WhatsApp, and RCS; Experience in the insurance, assistance, travel, or financial services sectors will be valued

Условия

• A day off on your birthday to celebrate in style!
• Improved paid leave so you can make the most of your free time.
• Access to medical insurance to support your well-being and peace of mind.
• Extra vacation days for each year of service, because we believe your time is valuable and you deserve to rest and recharge.