Sales Trainer & Coach (Automotive)

MSX International; Madrid; On-site; EUR 42,000 - 62,000; Full time

Job summary

MSX International is seeking a Training and Coaching Specialist to design and deliver classroom and digital training for automotive dealership networks, focusing on Long-Term Rental, financial products, loyalty programs, automotive service sales, and customer journey optimization.

Based in Madrid, you will travel extensively across Spain to coach dealers, develop materials, conduct webinars, monitor KPIs, and collaborate with OEMs and finance partners to improve sales performance.

Qualifications

• At least 2-3 years of experience in the automotive industry.
• Proven experience as a Sales Coach.
• Preferred background in Fleet & Business sales or similar commercial roles.
• In-depth knowledge of dealership operations and sales processes.
• Professional fluency in English and Spanish, with excellent verbal and written communication skills.

Responsibilities

• Deliver classroom training to salespeople, consultants, and dealership managers.
• Conduct on-the-job coaching activities at dealer locations.
• Manage complex training projects for automotive manufacturers and financial institutions.
• Develop training materials: presentations, exercises, role plays, and operating manuals.
• Conduct webinars and digital training sessions.
• Support the network in the correct application of sales processes.
• Monitor KPIs, results, and areas for improvement of trained teams.
• Collaborate with the internal team in the design of new training programs.

Skills

Sales Coaching

Automotive Industry Knowledge

Fleet & Business Sales

Dealership Operations

English & Spanish Fluency

Education

Degree in Economics/Marketing/Communication

Job description

Company Description

MSX International Group has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement.

Company Description

MSX International Group has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement. With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.

Job Description

The selected candidate will be responsible for designing and delivering training and coaching programs for automotive dealership networks, with a focus on:

• Long-Term Rental
• Financial and insurance products
• Loyalty and retention programs
• Automotive service sales
• Commercial processes and customer journey

The objective is to develop skills, improve performance, and support the growth of sales results within dealership networks.

Location & Travel

Candidates must be based in Madrid and be willing to travel extensively and continuously across the national territory.

Main Responsibilities

• Deliver classroom training to salespeople, consultants, and dealership managers.
• Conduct on-the-job coaching activities at dealer locations.
• Manage complex training projects for automotive manufacturers and financial institutions.
• Develop training materials: presentations, exercises, role plays, and operating manuals.
• Conduct webinars and digital training sessions.
• Support the network in the correct application of sales processes.
• Monitor KPIs, results, and areas for improvement of trained teams.
• Collaborate with the internal team in the design of new training programs.

Qualifications

• At least 2-3 years of experience in the automotive industry.
• Proven experience as a Sales Coach.
• Preferred background in Fleet & Business sales or similar commercial roles.
• In-depth knowledge of dealership operations and sales processes.
• Professional fluency in English and Spanish, with excellent verbal and written communication skills.

Technical Skills

• Long-Term Rental: offer models, target customers, KPIs, and processes.
• Financial products: leasing, PCP, balloon financing, insurance products, and warranty extensions.
• Loyalty and retention programs.
• Automotive service sales and cross-selling.
• Knowledge of B2B and B2C markets.

Key Requirements

• Proven experience delivering classroom and digital training, webinars, and dealership coaching.
• Ability to design engaging training materials and manage training projects for OEMs or captive finance companies.
• Strong communication, leadership, and group facilitation skills.
• Results-driven mindset with excellent problem-solving abilities.
• Autonomous, reliable, and highly responsible professional.
• High flexibility, including frequent travel within Italy and internationally.
• Degree in Economics, Marketing, Communication, or a related field preferred.
• Training or coaching certifications are considered an advantage.

Additional Information

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.