Sales Trainer & Coach (Automotive)

Msxinternational; Madrid; On-site; EUR 36,000 - 54,000; Full time

Job summary

MSX International in Madrid is seeking a results-driven Training Coach to design and deliver classroom and digital training for automotive dealership networks. You will lead coaching at dealer locations, manage multi-faceted training projects for OEMs and captive finance companies, and develop materials including presentations, exercises, and role plays to boost performance.

Fluency in English and Spanish is required, with 2–3 years in automotive sales or related roles.

Qualifications

• At least 2–3 years of experience in the automotive industry.
• Proven experience as a Sales Coach.
• Preferred background in Fleet & Business sales or similar commercial roles.
• In-depth knowledge of dealership operations and sales processes.
• Professional fluency in English and Spanish.

Responsibilities

• Deliver classroom training to salespeople, consultants, and dealership managers.
• Conduct on-the-job coaching activities at dealer locations.
• Manage complex training projects for automotive manufacturers and financial institutions.
• Develop training materials: presentations, exercises, role plays, and operating manuals.
• Conduct webinars and digital training sessions.
• Support the network in the correct application of sales processes.
• Monitor KPIs, results, and areas for improvement of trained teams.
• Collaborate with the internal team in the design of new training programs.

Skills

Sales coaching

Training delivery

Public speaking

Leadership

Communication

B2B/B2C understanding

Education

Degree in Economics, Marketing, or related field

Tools

PowerPoint

Webinar platforms

LMS platforms

Job description

The selected candidate will be responsible for designing and delivering training and coaching programs for automotive dealership networks, with a focus on:

• Long-Term Rental
• Financial and insurance products
• Loyalty and retention programs
• Automotive service sales
• Commercial processes and customer journey

The objective is to develop skills, improve performance, and support the growth of sales results within dealership networks.

Location & Travel: Candidates must be based in Madrid and be willing to travel extensively and continuously across the national territory.

Main Responsibilities:

• Deliver classroom training to salespeople, consultants, and dealership managers.
• Conduct on-the-job coaching activities at dealer locations.
• Manage complex training projects for automotive manufacturers and financial institutions.
• Develop training materials: presentations, exercises, role plays, and operating manuals.
• Conduct webinars and digital training sessions.
• Support the network in the correct application of sales processes.
• Monitor KPIs, results, and areas for improvement of trained teams.
• Collaborate with the internal team in the design of new training programs.

Qualifications and Experience:

• At least 2-3 years of experience in the automotive industry.
• Proven experience as a Sales Coach.
• Preferred background in Fleet & Business sales or similar commercial roles.
• In-depth knowledge of dealership operations and sales processes.
• Professional fluency in English and Spanish, with excellent verbal and written communication skills.

Technical Skills:

• Long-Term Rental: offer models, target customers, KPIs, and processes.
• Financial products: leasing, PCP, balloon financing, insurance products, and warranty extensions.
• Loyalty and retention programs.
• Automotive service sales and cross-selling.
• Knowledge of B2B and B2C markets.

Key Requirements

• Proven experience delivering classroom and digital training, webinars, and dealership coaching.
• Ability to design engaging training materials and manage training projects for OEMs or captive finance companies.
• Strong communication, leadership, and group facilitation skills.
• Results-driven mindset with excellent problem-solving abilities.
• Autonomous, reliable, and highly responsible professional.
• High flexibility, including frequent travel within Italy and internationally.
• Degree in Economics, Marketing, Communication, or a related field preferred.
• Training or coaching certifications are considered an advantage.

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.