Sales Marketing Manager

Adwake; Barcelona; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid Work Model

Ticket Restaurant

Private Health Insurance

Gym Membership

Office Snacks & Breakfast

Team Events

Referral Bonus

Job summary

Adwake, a tech-enabled services company, is seeking a versatile Sales Marketing Manager in Barcelona to lead our full-stack marketing strategy. You’ll oversee brand positioning, sales enablement, digital content, industry events, and lead generation while guiding a lean marketing team.

You’ll partner with sales to build compelling pitches, manage campaigns across mobile and digital verticals, run industry activations, and establish Adwake as a thought leader in digital advertising.

Qualifications

• 3–5 years of broad B2B marketing experience in digital advertising or adtech.
• Experience in gaming or mobile app growth is a plus.
• Full-funnel expertise across events, content, sales enablement, and performance tracking.
• Experience managing direct reports.
• Excellent written and verbal English communication.

Responsibilities

• 360° Marketing Execution: Drive Adwake’s B2B marketing strategy across channels to elevate brand awareness and pipeline.
• Team Leadership: Lead a small marketing team and align deliverables with business goals.
• Sales Enablement & Positioning: Create pitch materials, case studies, collateral, and outbound campaigns.
• Events & Industry Activations: Plan and execute industry trade shows, conferences, and client events to generate leads.
• Content & Insights Strategy: Oversee content across social, website, PR, case studies, and market insights.
• Reporting & Budgeting: Track KPIs, ROI, and marketing expenses.

Skills

B2B marketing

Digital advertising

Team leadership

Content strategy

Performance tracking

Education

University degree in Marketing

Job description

About Adwake

Adwake is a tech-enabled services company powered by Entravision. We combine data-driven insights, machine learning, digital media capabilities, and performance platforms, including Playback, our rewarded loyalty solution, to help global brands and app developers reach, engage, and retain their ideal audiences across every screen.

About Adwake

Adwake is a tech-enabled services company powered by Entravision. We combine data-driven insights, machine learning, digital media capabilities, and performance platforms, including Playback, our rewarded loyalty solution, to help global brands and app developers reach, engage, and retain their ideal audiences across every screen.

To support the expansion of our team and business, we are looking for a versatile, hands‑on Sales Marketing Manager. In this role, you will oversee our full-stack marketing strategy; spanning brand positioning, sales enablement, digital content, industry events, and lead generation, while managing a lean marketing team.

What You’ll Do

• 360° Marketing Execution: Drive and execute Adwake’s overall B2B marketing strategy across all channels, elevating brand awareness and pipeline demand for our full range of digital media and adtech solutions (including Playback).
• Team Leadership: Direct, coordinate, and mentor a small, dedicated marketing team (covering mid-level and junior roles), setting clear daily execution priorities and aligning deliverables with business goals.
• Sales Enablement & Positioning: Partner closely with the sales team to build high-impact pitch materials, case studies, collateral, and outbound campaigns that engage prospects across target mobile and digital verticals.
• Events & Industry Activations: Lead the end-to-end planning, production, and execution of industry trade shows, conferences, booth presences, speaking engagements, and client events to generate leads and drive client retention.
• Content & Insights Strategy: Oversee content across social media, website, PR, case studies, and market insights, establishing Adwake as a thought leader in the digital advertising space.
• Reporting & Budgeting: Track team KPI dashboards, monitor campaign and event ROI, manage operational marketing expenses, and report performance regularly to leadership.

What You Need to Have

• 3–5 years of broad B2B marketing experience, ideally within digital advertising, adtech, or mobile applications.
• Experience in gaming or mobile app growth is a plus.
• Full-Funnel Expertise: Proven ability to manage a wide mix of marketing disciplines simultaneously—including event management, content strategy, sales enablement, and performance tracking.
• Team Management: Practical experience managing, coordinating, or mentoring direct reports in a collaborative setting.
• Communication & Project Management: Exceptional written and verbal English communication skills.

What We Offer

• Hybrid Work Model
• Ticket Restaurant
• Private Health Insurance
• Gym Membership
• Office Snacks & Breakfast
• Team Events
• Referral Bonus