Hybrid Growth Marketing Lead - B2B AdTech

Adwake; Barcelona; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid Work Model

Ticket Restaurant

Private Health Insurance

Gym Membership

Office Snacks & Breakfast

Team Events

Referral Bonus

Job summary

Adwake, a tech-enabled services company, is seeking a versatile Sales Marketing Manager in Barcelona to lead our full-stack marketing strategy. You’ll oversee brand positioning, sales enablement, digital content, industry events, and lead generation while guiding a lean marketing team.

You’ll partner with sales to build compelling pitches, manage campaigns across mobile and digital verticals, run industry activations, and establish Adwake as a thought leader in digital advertising.

Qualifications

• 3–5 years of broad B2B marketing experience in digital advertising or adtech.
• Experience in gaming or mobile app growth is a plus.
• Full-funnel expertise across events, content, sales enablement, and performance tracking.
• Experience managing direct reports.
• Excellent written and verbal English communication.

Responsibilities

• 360° Marketing Execution: Drive Adwake’s B2B marketing strategy across channels to elevate brand awareness and pipeline.
• Team Leadership: Lead a small marketing team and align deliverables with business goals.
• Sales Enablement & Positioning: Create pitch materials, case studies, collateral, and outbound campaigns.
• Events & Industry Activations: Plan and execute industry trade shows, conferences, and client events to generate leads.
• Content & Insights Strategy: Oversee content across social, website, PR, case studies, and market insights.
• Reporting & Budgeting: Track KPIs, ROI, and marketing expenses.

Skills

B2B marketing

Digital advertising

Team leadership

Content strategy

Performance tracking

Education

University degree in Marketing

Job description

Adwake, a tech-enabled services company, is seeking a versatile Sales Marketing Manager in Barcelona to lead our full-stack marketing strategy. You’ll oversee brand positioning, sales enablement, digital content, industry events, and lead generation while guiding a lean marketing team.

You’ll partner with sales to build compelling pitches, manage campaigns across mobile and digital verticals, run industry activations, and establish Adwake as a thought leader in digital advertising.