Marketing Operations Manager

Smadex; Barcelona; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Work from home (2 days per week)

Meal vouchers - Ticket Restaurant

Monthly gym allowance

LinkedIn Learning and training

Job summary

Smadex is a leading advertising technology company founded in Barcelona in 2011 and now part of Entravision. Smadex seeks a Marketing Operations Manager to own the global marketing tech ecosystem and build a scalable data framework linking marketing investment to pipeline and revenue.

The role focuses on MarTech architecture, attribution, ABM operations, and cross-functional collaboration across Sales Ops, IT, and regional marketing. Hybrid work in Barcelona is available.

Qualifications

• 3+ years configuring Salesforce Campaigns, Campaign Influence, and reporting/dashboards.
• Experience configuring HubSpot automation workflows and integrations.
• Proven track record in B2B Marketing Operations in AdTech/SaaS/technical environments.

Responsibilities

• Own MarTech architecture, workflows, and data integrity between HubSpot and Salesforce.
• Build global reporting models and dashboards to distinguish Marketing-Originated vs Marketing-Assisted pipeline.
• Maintain ABM tracking infrastructure across HV+HV tiers for visibility into engagement.
• Standardize lead capture, qualification, and routing globally with Sales Ops and IT.

Skills

Salesforce Campaigns

Campaign Influence

Reporting & Dashboards

GA4 Analytics

UTM Architecture

Cross-functional Collaboration

Tools

Salesforce

HubSpot

GA4

Job description

Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We are a fully transparent platform built with top technology, countless programmatic management features and powerful machine learning algorithms to help advertisers grow their business at scale. We are currently considered one of the top mobile ad-tech companies in the world.

We are looking for a Marketing Operations Manager to own our global marketing technology ecosystem. The candidate should be highly analytical and systems-oriented, bridging the gap between marketing strategy and technical execution to build a scalable data framework that connects marketing investment directly to pipeline development and revenue.

Your tasks and responsibilities:

• MarTech Integration & Automation: Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce to ensure seamless contact tracking, web enquiry capture, and automated contact-to-account matching.
• Attribution & ROI Frameworks: Implement, govern, and optimize Salesforce Campaigns and Campaign Influence. Build global reporting models and dashboards to clearly distinguish between Marketing-Originated and Marketing-Assisted pipeline.
• Global ABM Operational Support: Build and maintain the tracking infrastructure for Smadex's global Account-Based Marketing (ABM) strategy across priority account tiers (HV+, HV, and Tier 3), providing visibility into account engagement.
• Lead Lifecycle Optimization: Standardize lead capture, qualification, and routing processes globally. Partner closely with Sales Operations, IT, and regional sales leadership to monitor lead follow-up timelines, eliminate operational gaps, and maximize conversion rates.
• Team Training: Act as the internal champion for our MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting.

Skills and requirements:

• 3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations).
• Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments.
• Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture.
• Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations.
• Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing).

Please note that we do NOT provide VISA sponsorship. Candidates without a work authorization to work in Spain won't be considered.

What is in it for you:

• Integrate a highly motivated, young and dynamic team
• Great compensation package
• Top location at the heart of Barcelona with a rooftop terrace, Barbecue, and a fully stocked fridge
• Great work-life balance: work from home (2 days per week), flexible hours
• Meal vouchers - Ticket Restaurant monthly allowance
• Monthly gym allowance: Choose between DiR and Wellhub
• LinkedIn Learning and training opportunities
• Monthly TGIF events
• Regular team-building events
• Fun and friendly work environment with talented marketers and engineers from over 40 countries
• And more!