Strategic B2B AdTech Marketing Leader (Hybrid)

Entravision Digital - Global Advertising powered by Technology; Barcelona; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid Work Model

Ticket Restaurant

Private Health Insurance

Gym Membership

Office Snacks & Breakfast

Team Events

Referral Bonus

Job summary

Adwake, powered by Entravision, seeks a versatile Sales Marketing Manager to oversee our full-stack marketing strategy, including brand positioning, sales enablement, digital content, events, and lead generation. You will lead a lean marketing team and drive cross-channel initiatives aligned with business goals.

You will collaborate with sales, manage content across social, website, and PR, and track ROI and budgets while delivering measurable demand for our digital media solutions.

Qualifications

• 3–5 years of broad B2B marketing experience, ideally within digital advertising, adtech, or mobile applications
• Experience in gaming or mobile app growth is a plus
• Full-Funnel Expertise: manage a wide mix of marketing disciplines including event management, content strategy, sales enablement, and performance tracking
• Team Management: experience coordinating or mentoring direct reports in a collaborative setting
• Communication & Project Management: exceptional written and verbal English communication skills

Responsibilities

• 360° Marketing Execution: Drive and execute Adwake’s overall B2B marketing strategy across all channels, elevating brand awareness and pipeline demand for our full range of digital media and adtech solutions (including Playback)
• Team Leadership: Direct, coordinate, and mentor a small, dedicated marketing team, setting clear daily execution priorities and aligning deliverables with business goals
• Sales Enablement & Positioning: Partner closely with the sales team to build high-impact pitch materials, case studies, collateral, and outbound campaigns that engage prospects across target mobile and digital verticals
• Events & Industry Activations: Lead end-to-end planning, production, and execution of industry trade shows, conferences, booth presences, speaking engagements, and client events to generate leads and drive client retention
• Content & Insights Strategy: Oversee content across social media, website, PR, case studies, and market insights, establishing Adwake as a thought leader in the digital advertising space
• Reporting & Budgeting: Track team KPI dashboards, monitor campaign and event ROI, manage operational marketing expenses, and report performance regularly to leadership

Skills

B2B marketing

Marketing strategy

Sales enablement

Team leadership

Content strategy

Event management

Performance tracking

Job description

Adwake, powered by Entravision, seeks a versatile Sales Marketing Manager to oversee our full-stack marketing strategy, including brand positioning, sales enablement, digital content, events, and lead generation. You will lead a lean marketing team and drive cross-channel initiatives aligned with business goals.

You will collaborate with sales, manage content across social, website, and PR, and track ROI and budgets while delivering measurable demand for our digital media solutions.