Sales Development Representative

YouGov; Barcelona; On-site; EUR 26,000 - 42,000; Full time

Job summary

YouGov is seeking an SDR in the Barcelona area to be the first point of contact for potential customers. You will identify, qualify, and nurture leads, collaborating with Account Executives to move opportunities through the pipeline.

You will develop expertise in YouGov products, support marketing campaigns, and strive to meet monthly and quarterly targets for meetings and pipeline. This role offers growth to Junior sales responsibilities as you gain experience.

Qualifications

• 1-2 years of experience in sales, lead generation, or customer-facing roles.
• Excellent verbal and written communication skills.
• Familiarity with CRM software and sales tools (Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo).
• Location: Barcelona area.

Responsibilities

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored outreach strategies.
• Set appointments for Account Executives, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in our CRM (Salesforce) to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing teams to develop campaigns and support lead generation initiatives.
• Continuously learn about YouGov's products/services and market trends to have informed conversations with prospects.
• Meet or exceed monthly and quarterly goals for meetings booked and pipeline generated.
• Report on sales activity and provide feedback for improvement in processes.

Skills

Sales experience

Lead generation

Communication

Research

Problem solving

Independent work

Team collaboration

Languages: Spanish & English

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Job description

As a Sales Development Representative (SDR) at YouGov, you’ll be the first point of contact with potential customers, playing a key role in generating new business opportunities.

You will focus on identifying, qualifying, and nurturing leads to help drive our sales pipeline. You will work closely with our Account Executives and Sales team to ensure smooth handoffs and contribute to the company’s overall growth goals.

In the midterm, as you acquire more expertise in all YouGov’s tools and data, you will be potentially promoted to a Junior sales position and incorporate new responsibilities, such as supporting sales efforts, identifying new business opportunities, and maintaining strong relationships with clients.

You will work closely with senior sales managers and other departments to drive revenue and meet sales targets while developing your skills and gaining valuable experience in the sales field.

Key SDR Responsibilities

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.


• Qualify inbound leads and determine their readiness to move through the sales process.


• Research target accounts and industries to develop tailored outreach strategies.


• Set appointments for Account Executives, ensuring seamless handoffs for continued engagement.


• Maintain accurate records in our CRM (Salesforce) to track outreach efforts, lead status, and sales activity.


• Collaborate with marketing teams to develop campaigns and support lead generation initiatives.


• Continuously learn about YouGov's products/services and market trends to have informed conversations with prospects.


• Meet or exceed monthly and quarterly goals for meetings booked and pipeline generated.


• Report on sales activity and provide feedback for improvement in processes.

Qualifications & Skills

• 1-2 years of experience in sales, lead generation, or customer-facing roles.


• Excellent verbal and written communication skills, with a strong ability to engage prospects.


• Strong research and problem-solving skills to identify leads and tailor outreach effectively.


• Ability to work independently and as part of a collaborative team.


• Familiarity with CRM software (Salesforce, HubSpot, etc.) and sales tools (LinkedIn Sales Navigator, ZoomInfo, etc.) a plus.


• Self-motivated, goal-oriented, and eager to learn and grow in a sales environment.


• Languages: Spanish native level, English proficiency level. Other Spanish languages, such as Catalan, are a plus.


• Previous knowledge in market research would be a great plus.


• Location: Barcelona area

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy