Sales Development Representative

YouGov Spain S.L.; Barcelona; On-site; EUR 25,000 - 42,000; Full time

Job summary

YouGov Spain S.L. is seeking a driven Sales Development Representative to join our Barcelona team. You’ll be the first point of contact, identify and qualify opportunities, and nurture leads to create qualified pipeline for Account Executives.

In this role you’ll collaborate with Marketing and Sales, improve outreach strategies, and grow your knowledge of YouGov’s data and products. A strong communicator who thrives in a team environment will excel here.

Qualifications

• 1–2 years of experience in sales or lead generation.
• Strong written and verbal communication skills.
• Ability to work independently and in a team.

Responsibilities

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored outreach strategies.
• Set appointments for Account Executives, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in our CRM (Salesforce) to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing teams to develop campaigns and support lead generation initiatives.
• Continuously learn about YouGov's products/services and market trends to have informed conversations with prospects.
• Meet or exceed monthly and quarterly goals for meetings booked and pipeline generated.
• Report on sales activity and provide feedback for improvement in processes.

Skills

Outbound prospecting

Lead qualification

CRM knowledge

Communication

Team collaboration

Tools

Salesforce

LinkedIn Navigator

Job description

As a Sales Development Representative (SDR) at YouGov, you’ll be the first point of contact with potential customers, playing a key role in generating new business opportunities. You will focus on identifying, qualifying, and nurturing leads to help drive our sales pipeline. You will work closely with our Account Executives and Sales team to ensure smooth handoffs and contribute to the company’s overall growth goals. In the midterm, as you acquire more expertise in all YouGov’s tools and data, you will be potentially promoted to a Junior sales position and incorporate new responsibilities, such as supporting sales efforts, identifying new business opportunities, and maintaining strong relationships with clients. You will work closely with senior sales managers and other departments to drive revenue and meet sales targets while developing your skills and gaining valuable experience in the sales field.

Key SDR Responsibilities:

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored outreach strategies.
• Set appointments for Account Executives, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in our CRM (Salesforce) to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing teams to develop campaigns and support lead generation initiatives.
• Continuously learn about YouGov's products/services and market trends to have informed conversations with prospects.
• Meet or exceed monthly and quarterly goals for meetings booked and pipeline generated.
• Report on sales activity and provide feedback for improvement in processes.

Qualifications & Skills:

• 1-2 years of experience in sales, lead generation, or customer-facing roles.
• Excellent verbal and written communication skills, with a strong ability to engage prospects.
• Strong research and problem-solving skills to identify leads and tailor outreach effectively.
• Ability to work independently and as part of a collaborative team.
• Familiarity with CRM software (Salesforce, HubSpot, etc.) and sales tools (LinkedIn Sales Navigator, ZoomInfo, etc.) a plus.
• Self-motivated, goal-oriented, and eager to learn and grow in a sales environment.

Languages:

• Spanish native level, English proficiency level.
• Other Spanish languages, such as Catalan, are a plus.
• Previous knowledge in market research would be a great plus.

Location: Barcelona area #LI-AS1

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.

Who we are

Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do

At the core of our platform is an ever-growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.* Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.