RGM & Planning Manager - FTC (Hybrid)

Imperial Brands; Madrid; Hybrid; EUR 75,000 - 110,000; Full time

Job summary

Imperial Brands in Madrid is seeking an experienced RGM & Planning Manager to shape commercial performance across Iberia. You will lead forecasting, pricing initiatives, and the RGM roadmap, partnering with Finance, Marketing, Sales and the global RGM community to drive data-led decisions.

Reporting to the Head of Insights & Intelligence Iberia, you will manage a two-person team and influence cross-functional teams through robust analysis, scenario planning, and strategic execution.

Qualifications

• Experience in Revenue Growth Management or similar strategic roles.
• Strong analytical and strategic thinking to turn data into recommendations.
• Excellent commercial acumen with pricing, forecasting, and performance drivers.
• Proficiency with Excel and PowerPoint; experience with BI tools.
• Proven leadership and cross-functional collaboration skills.
• High level written and spoken English.

Responsibilities

• Lead forecasting and business planning for the Spanish combustibles market, driving accurate market projections, scenario planning, and identification of risks and opportunities.
• Develop and execute SKU-level pricing initiatives to optimize market share, identify growth opportunities, and assess pricing elasticity.
• Drive the Revenue Growth Management (RGM) agenda across Iberia, developing the RGM roadmap, tracking KPIs and implementing strategic initiatives.
• Translate market intelligence into actionable insights, monitoring market size, competitive dynamics, market share evolution and portfolio performance to support commercial decisions.
• Partner with key stakeholders across Finance, Marketing, Sales and the global RGM Center of Expertise to align commercial strategies and maximize business performance.
• Lead, coach and develop a team of two professionals, fostering analytical excellence, strategic thinking and effective execution of business priorities.

Skills

RGM & Planning

Forecasting

Pricing strategy

Stakeholder management

Leadership

Advanced Excel

PowerPoint

Think-Cell

Power BI

English proficiency

Tools

Excel

PowerPoint

Think-Cell

Power BI

MicroStrategy

Job description

The Role

Shape commercial strategy. Turn insights into action. Lead with impact.

Are you a commercially minded, analytical leader who thrives on turning complex data into winning business strategies?

At Imperial Brands, we're looking for an RGM & Planning Manager to play a pivotal role in shaping our commercial performance across Iberia.

This is an exciting opportunity to combine Revenue Growth Management (RGM), strategic pricing, business forecasting, and people leadership in a role with significant cross-functional exposure and influence.

Reporting to the Head of Insights & Intelligence Iberia, you'll lead a team of two professionals and work closely with Finance, Marketing, Sales and our global RGM community to drive data-led commercial decisions.

Type of contract: Fixed-term contract, maternity leave coverage.

Location: Madrid, Hybrid work setup

Principal Accountabilities

• Lead forecasting and business planning for the Spanish combustibles market, driving accurate market projections, scenario planning, and identification of risks and opportunities.

• Develop and execute SKU-level pricing initiatives to optimize market share, identify growth opportunities, and assesspricing elasticity.

• Drive the Revenue Growth Management (RGM) agenda across Iberia, developing the RGM roadmap, tracking key performance indicators and implementing strategic initiatives.

• Translate market intelligence into actionable insights, monitoring market size, competitive dynamics, market share evolution and portfolio performance to support commercial decisions.

• Partner with key stakeholders across Finance, Marketing, Sales and the global RGM Center of Expertise to align commercial strategies and maximize business performance.

• Lead, coach and develop a team of two professionals, fostering analytical excellence, strategic thinking and effective execution of business priorities.

Skills and Experience Required

• Relevant professional experience in Revenue Growth Management, Business Analysis, Commercial Planning, Performance Analysis, or similar analytical and strategic roles.
• Strong analytical and strategic thinking skills, with the ability to interpret complex data, identify business opportunities, and translate insights into actionable recommendations.
• Excellent commercial acumen, with an understanding of pricing strategies, market dynamics, forecasting, and business performance drivers.
• Advanced proficiency in Excel and PowerPoint, ideally including Think-Cell, combined with knowledge of business intelligence tools such as Power BI or MicroStrategy.
• Proven leadership and stakeholder management capabilities, with strong communication, collaboration, and influencing skills across cross-functional teams.
• High-level written and spoken English.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial.

We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence.

We give fair and equal consideration to all our applicants.

Please contact us at [e-mail] to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.