RGM Manager, Spain

Bacardi; Barcelona; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Employee assistance

Job summary

Bacardi in Spain seeks an experienced Revenue Growth Management lead to design and execute value-driven pricing, promotions, and mix strategies across Europe, starting from Spain. You will collaborate with Sales, Brand, and Commercial teams to embed best practices and deliver year-on-year profitability.

The role requires strong strategic thinking, cross-functional influence, and fluency in English and Spanish, with a focus on growing gross profit and GP per case within a dynamic FMCG environment.

Qualifications

• Experience in Revenue Growth Management, Sales and Commercial Finance.
• Proven ability to influence and present to cross-functional teams.
• Experience in FMCG strategy roles and understanding customer/channel dynamics.

Responsibilities

• Implement strategic Revenue Growth Management initiatives to drive sustainable revenue growth in Spain.
• Streamline cross-functional collaboration between Sales and Marketing.
• Build pricing, promotions, price-pack architecture and mix management across Europe.
• Drive promotional effectiveness and trade spend transparency to enable pricing strategies.
• Lead RGM processes within annual planning and align with global guardrails.

Skills

Revenue Growth Management

Sales

Commercial Finance

Customer Marketing

Influencing and presentation

Strategy in FMCG

English & Spanish

Job description

RESPONSIBILITIES

- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Key objectives:

• Implement strategic value drivers to support sustainable revenue growth in Spain by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.
• Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.
• Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.
• Drive a strong focus on promotional effectiveness and mix optimisation.
• Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.
• Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing.
• Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.
• Ensure European pricing strategies remain aligned with global guardrails and Value Committee targets.
• Own inter-company, inter-channel and inter-customer net price defensibility.
• Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year.
• Act as a trusted RGM advisor to Brand and Commercial teams, challenging constructively to enable effective commercialisation of category strategies and initiatives.
• Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case.
• Identify brand-level opportunities to ensure sustainable profitability for both customers and Bacardi.
• Drive standardisation and simplification of RGM ways of working across Spain, transitioning to a single, aligned European operating model.
• Apply RGM frameworks and capabilities to manage and enhance profitability by channel and customer, enabling Customer Marketing and Commercial teams to allocate resources more effectively.

Develop talent and capability

• Together with Commercial Development, regional and global team, support embedding the RGM capabilities to build the organisation's capacity to deliver year on year value growth
• Build a learning organization by contributing to a "share, steal and reapply" culture that systematically builds a hub database of RGM best practices.
• Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
• Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working
• Ensure implementation of learning and development plans and sustained learning
• Make sure that Spain / South Cluster is a source of best practices for Europe

Skills

• Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing
• Strong Commercial skills gained through hands on Commercial roles
• Experience in roles related to understanding customer and channel dynamics
• Experience in strategy roles in FMCG
• Strong influencing and presentation skills gained through hands on experience
• Office Based
• Proficiency in English & Spanish

The following experiences are preferred:

• Sales or finance experience
• Local market experience
• Experience in the Spirits and/or overall beverage Industry is a distinct advantage

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.