Remote Email Growth & Lifecycle Manager

Ruby Labs Ltd; España; Remote; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Remote work

Unlimited PTO

Paid national holidays

MacBook provided

Contractor agreement

Job summary

Ruby Labs Ltd is seeking an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.

You will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. You will collaborate with Email, Growth, Product, and Analytics teams to translate insights into measurable business results.

Qualifications

• 3+ years in email or lifecycle marketing.
• 2+ years in growth experimentation and A/B testing.
• Hands-on experience building audience segments and automated lifecycle journeys.
• Translate customer research and behavioral data into relevant messaging and effective flows.
• Experience developing and prioritizing experiments that improve conversion, activation, and retention.
• Strong copywriting instincts across subject lines and lifecycle content.
• Strong analytical skills and ability to connect email performance to business outcomes.
• Experience with Customer.io, Mixpanel, or similar platforms.
• Understanding of event-based automation, personalization, and email deliverability.
• Ability to work cross-functionally with Email, Growth, Product, and Analytics teams.

Responsibilities

• Own the email and lifecycle growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.
• Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.
• Adapt messaging, content, offers, and calls to action to each segment’s needs.
• Define journey triggers, timing, branching logic, and exit conditions.
• Work with Product and Analytics to identify the data and events needed for segmentation and automation.
• Prioritize lifecycle opportunities and experiments based on expected business impact.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Partner with the Email Team to implement flows, experiments, and campaign improvements.
• Measure experiment impact on conversion, activation, revenue, and retention.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Share concise daily experiment updates in the Growth Slack channel.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.
• Monitor deliverability and audience engagement to support sustainable email growth.

Skills

Lifecycle marketing

A/B testing

Audience segmentation

Copywriting

Analytics

Cross-functional collaboration

English fluency

Event-based automation

Customer insights

Growth mindset

Education

Bachelor's degree or equivalent

Tools

Customer.io

Mixpanel

Job description

Ruby Labs Ltd is seeking an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.

You will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. You will collaborate with Email, Growth, Product, and Analytics teams to translate insights into measurable business results.