Product marketing manager in payroll software

Silae; Reus; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Remote work 2 days/week

Job summary

Silae Spain is seeking a Product Marketing Manager to bridge product, market, and the commercial team. You will lead end-to-end GTM for new products and releases, build clear positioning against competitors, and ensure teams have resources to position our solutions effectively.

You will own launch execution, gather market insights, and collaborate with the France group to tailor offerings for Spain. A strategic role with remote work options and strong growth potential.

Qualifications

• Plan and execute end-to-end product launches with measurable impact on pipeline, adoption or revenue.
• Research the market, analyze competitors, and translate insights into clear positioning and messaging.
• Create tools and content to help the sales team win.
• Strong writing and presentation skills; simplify complex products into compelling value messages.
• Collaborate across teams without direct authority to drive alignment and execution.

Responsibilities

• Lead end-to-end GTM plans for new products, modules, and releases.
• Own launch execution, track milestones, and mitigate risks to meet deadlines.
• Define positioning, messaging, and buyer personas for each solution and segment.
• Develop sales enablement materials such as presentations, battlecards, and ROI arguments.
• Collaborate with groups in France to adapt solutions to the Spanish market.

Skills

Product marketing

Go-to-market

Market research

Cross-functional leadership

English proficiency

Job description

Описание

As Product Marketing Manager, you will be the bridge between our product, the market and the commercial team at one of the most exciting moments in Silae Spain's history. Following the integration of Summar and Denario into the Silae Group, 2027 is the year we will turn a solid product portfolio into a leading offer in the Spanish market. Reporting directly to the Marketing Director, your mission will be to lead and orchestrate the go-to-market of our products: ensure every launch is on time, every solution has clear, winning positioning against the competition, and every team member has everything they need to position our products as they deserve.

Задачи

• Lead the product go-to-market strategy: design and coordinate end-to-end GTM plans for new products, modules and significant releases, aligning Product, Marketing, Finance, Sales, Consulting and Support around a single plan and calendar.
• Drive launch execution and meet deadlines: act as the owner of each launch, tracking milestones, anticipating risks, escalating in time and pushing to ensure product commitments are delivered on schedule.
• Validate product-market fit: gather and analyze insights from customers, prospects and the market (interviews, win/loss analysis, usage data, partner feedback) to confirm our solutions address real needs, and provide clear recommendations for the roadmap.
• Lead competitive intelligence: map and monitor the Spanish payroll, HR and accounting software market, compare our offer with competitors' and turn findings into actionable positioning and proposals.
• Define positioning and messaging: build value propositions, buyer personas and key messages for each solution and segment (accounting firms, SMEs, mid-market), consistent with the Silae Group brand.
• Empower and accelerate the sales team: create and maintain the sales kit (presentations, battlecards, product objection handling, success stories, ROI arguments and product training) to shorten sales cycles and improve the close rate.
• Contribute to pricing and packaging: collaborate with Product, Sales and Finance on the offer structure, bundles and pricing decisions based on market and competitor evidence.
• Measure what matters: define and track launch and adoption KPIs (pipeline generated, win rate, adoption, time-to-market) and use data to continuously improve our GTM approach.
• Connect with the Group: collaborate with Silae's product and product marketing teams in France to share best practices, adapt Group solutions to the Spanish market and be the voice of the Spanish customer.
• Foster strong cross-functional alignment with key departments: Product: roadmap input, launch preparation and release calendar.
• Foster strong cross-functional alignment with key departments: Sales: enablement, field feedback, win/loss analysis and competitive opportunities.
• Foster strong cross-functional alignment with key departments: Marketing: campaigns, content and demand generation built on your positioning.
• Foster strong cross-functional alignment with key departments: Consulting and Support: customer insights, onboarding messaging and adoption.

Требования

• 4+ years in product marketing, ideally in B2B SaaS.
• Demonstrable experience planning and executing end-to-end product launches, with measurable impact on pipeline, adoption or revenue.
• Ability to research the market, analyze competitors and translate insights into clear positioning and recommendations.
• You understand how B2B sales teams work and enjoy creating tools that help them win.
• Excellent writing and presentation skills; you know how to turn complex and technical products into simple, compelling value messages.
• Highly organized, deadline-oriented and comfortable driving cross-functional teams without direct hierarchical authority.
• Comfortable using data (CRM, product usage, market data) to measure results and make decisions.
• Able to move from strategic vision to execution in a dynamic, growing environment.
• Collaborative, curious and proactive, with genuine enthusiasm for building something new.
• Native or bilingual Spanish and professional English are essential.
• Будет плюсом: Experience in payroll software, HR tech, accounting/ERP software or fintech is a major plus; knowledge of the accounting firm ecosystem in Spain is especially valued; Having led sales enablement programs is a plus; French is a major plus for working with the Group

Условия

• Competitive salary (fixed + variable).
• Medical insurance.
• A strategic role for 2027: This is a key position for Silae Spain. You will report directly to the Marketing Director and have a real impact on how our products reach the market and on the speed of our growth.
• The strength of a European leader: Join Silae, a leading payroll and HR software group, combining the agility of our teams in Spain with the scale and experience of the Group in France.
• Professional development: Our growth ambitions in Spain mean that this role, its scope and its resources will grow with us.
• Autonomy and impact: You will define our positioning, launches and competitive strategy from day one, with a direct connection to commercial results.
• Remote work: Enjoy 2 days of remote work per week to optimize your focus and efficiency.