SEO & CONTENT SPECIALIST

Hotelbeds Group; Islas Baleares; On-site; EUR 32,000 - 52,000; Full time

Job summary

HBX Group is seeking an experienced SEO & Content Specialist to drive organic traffic and improve search visibility across digital assets. You will work with the SEO Manager to optimize content, conduct keyword research, and monitor performance.

You will collaborate with cross-functional teams to ensure SEO best practices are implemented, stay ahead of industry trends, and deliver measurable growth in rankings and traffic.

Qualifications

• Minimum 2 years’ experience in SEO, content marketing, or content creation.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience improving organic traffic, keyword rankings, and SERP performance.
• Hands‑on experience with tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Moz, GTmetrix, and Google Keyword Planner.
• Experience creating and optimizing SEO-driven content.

Responsibilities

• Execute on-page, off-page, and content SEO strategies.
• Conduct keyword research, analysis, and optimization.
• Perform SEO audits and validate SEO requirements for website launches.
• Monitor and report on SEO performance, rankings, and traffic.
• Develop and implement link-building initiatives.
• Create and optimize SEO-focused content, including blogs, landing pages, and metadata.
• Collaborate with Content, IT, and Web teams to implement SEO best practices.
• Participate in client meetings and provide SEO recommendations.
• Stay up to date with SEO, content marketing, and search engine trends.

Skills

SEO

Content marketing

Keyword research

Analytics

HTML/CSS basics

Excel

English

Spanish

Technical SEO

Link building

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Moz

GTmetrix

Google Keyword Planner

Job description

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

About Us

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We bring together global and local brands in accommodation, transport, activities and payments, serving 300,000 hotels and 60,000 hard‑to‑reach, high‑value clients across 140 source markets. Tech-driven with a customer-first mindset, our commercial teams and talented HBX people are the heart of what makes us unique. At HBX, we believe that tech + data + people set us apart, supported by our “global approach, local touch” philosophy.

Job Summary

We are looking for an SEO & Content Specialist to support the execution of SEO and content strategies that drive organic traffic, improve search visibility, and enhance website performance. Working closely with the SEO Manager, you will optimize website content, execute SEO initiatives, monitor performance, and collaborate with cross-functional teams to ensure SEO best practices are implemented across all digital assets.

Key Responsibilities

• Execute on-page, off-page, and content SEO strategies.
• Conduct keyword research, analysis, and optimization.
• Perform SEO audits and validate SEO requirements for website launches.
• Monitor and report on SEO performance, rankings, and traffic.
• Develop and implement link-building initiatives.
• Create and optimize SEO-focused content, including blogs, landing pages, and metadata.
• Collaborate with Content, IT, and Web teams to implement SEO best practices.
• Participate in client meetings and provide SEO recommendations.
• Stay up to date with SEO, content marketing, and search engine trends.

Essential Criteria

• Minimum 2 years’ experience in SEO, content marketing, or content creation.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience improving organic traffic, keyword rankings, and SERP performance.
• Hands‑on experience with tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Moz, GTmetrix, and Google Keyword Planner.
• Experience creating and optimizing SEO-driven content.
• Proven success with link‑building and organic growth strategies.
• Working knowledge of HTML and CSS.
• Basic understanding of website development and design principles.
• Strong analytical skills and experience with SEO reporting.
• Good Excel skills.
• Professional proficiency in English and Spanish.

At HBX Group, we believe that diversity drives innovation and makes travel a force for good.

We’re committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

• Within an innovative, engaging and multicultural environment.

• Have the opportunity to build strong and lasting business relationships and friendships from around the world.

• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.