Mobile UA Lead for Gaming Growth

zyngacareers; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Barcelona office

25 days annual leave + holidays

Private medical insurance

Disability and life insurance

Device of choice (iOS/Android)

Language lessons: English, Spanish, or

Catalan

Spotify Premium

Staff events

Stock purchase plan

Training budget

Descripción de la vacante

Zynga is seeking a User Acquisition Manager to grow the user base for Two Dots, Dragon City and Monster Legends. You will manage live campaigns, run tests, and optimize performance with data-driven decisions across social, programmatic, and UA networks.

The role involves close collaboration with Product, Creative, ASO and BI teams, with a hybrid setup in Barcelona. 2–3 years of mobile UA experience and strong analytical skills are essential.

Formación

• 2–3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable with data.
• Familiarity with mobile attribution (MMPs) and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns.

Responsabilidades

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, IPM.
• Partner with Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.

Conocimientos

Mobile UA

Analytics

Excel

MMPs

Communication

Collaboration

Descripción del empleo

Zynga is seeking a User Acquisition Manager to grow the user base for Two Dots, Dragon City and Monster Legends. You will manage live campaigns, run tests, and optimize performance with data-driven decisions across social, programmatic, and UA networks.

The role involves close collaboration with Product, Creative, ASO and BI teams, with a hybrid setup in Barcelona. 2–3 years of mobile UA experience and strong analytical skills are essential.