Mobile UA Manager - Live Game Growth (Hybrid Barcelona)

Zynga; Barcelona; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

25 days annual leave

Private medical insurance

Disability and life insurance

Device allowance (iOS/Android)

Language lessons

Spotify Premium

Social events

Employee stock purchase plan

Professional development budget

Gym facilities

Free meals

Job summary

Zynga in Barcelona is seeking a User Acquisition Manager to scale Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. You will own live campaigns, drive CPI/ROAS improvements, and partner with cross-functional teams to fuel user growth.

The role targets ~3 years of mobile UA experience, with hybrid work at Zynga’s Barcelona office and opportunities for growth within a global gaming studio.

Qualifications

• 2–3+ years of mobile UA or performance marketing experience.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset; comfortable working with data.
• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.
• Proficiency with Excel/Sheets (pivot tables, lookups).
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Clear communicator and effective cross-team collaborator.

Responsibilities

• Manage daily UA operations across key channels (social, SDK networks, programmatic).
• Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.
• Partner with the Creative team to brief concepts, review performance, and iterate.
• Monitor performance dashboards and surface insights, trends, and opportunities.
• Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
• Assist in forecasting and pacing monthly budgets.
• Stay current on platform updates, industry trends, and competitive activity.

Skills

Mobile UA

Performance marketing

Analytics

MMP familiarity

Excel

Campaign management

Cross-team collab

Communication

Tools

SQL

Ad networks

Job description

Zynga in Barcelona is seeking a User Acquisition Manager to scale Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. You will own live campaigns, drive CPI/ROAS improvements, and partner with cross-functional teams to fuel user growth.

The role targets ~3 years of mobile UA experience, with hybrid work at Zynga’s Barcelona office and opportunities for growth within a global gaming studio.